Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Kissmetrics

MARCH 16, 2021

Well, think of it this way: When someone hops onto Google and starts typing a phrase, they’re somewhere on the customer journey spectrum. It matches keyword-targeted ads to sites within the Google Display Network. Google Ads: Someone in the awareness stage won’t use branded keywords.

PPC 247

PPC Customer X-cart Social Media 247

Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns. Let’s check them out.

X-cart 103

X-cart Article Social Media Other 103

Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account. Let’s start.

Management 91

Management Definition Presentation Outdoor 91

Kissmetrics

NOVEMBER 6, 2020

Behavioral marketing encompasses a wide range of marketing strategies, including retargeting (also known as remarketing), email marketing , product suggestions, and much more. Retargeting and remarketing consider the pages and products you’ve viewed, and then show them again even if you’re not on the original website. Retargeting.

Marketing 259

Marketing X-cart Travel Shipping Costs 259

Kissmetrics

DECEMBER 31, 2021

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Search engines like Google offer machine learning to make it easier to create more personalized ads.

Customer Data 251

Customer Data Travel Customer Improvements 251

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Events Mobile Channel 350

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center. Earn Better Qualified Leads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine.

Marketing 264

Marketing PPC Social Media Books 264

Inflow Insights

DECEMBER 16, 2020

Luckily, these goals were already set up in Google Analytics and imported into Google Ads. Search Query Analysis: Micro conversion performance in Google Analytics shed light on possible long-tailed keywords that we ended up adding, which created overall higher intent ad groups. Modifying House Plans. State Data.

PPC 105

PPC Events eCommerce Recommendation 105

ROI Revolution

JULY 6, 2023

Google Analytics 4 (GA4) offers multiple techniques to analyze and report on data, both within the UI itself and in external tools. Unlike in Universal Analytics, GA4 Reports are not designed to be heavily sliced and diced for deep analysis. Don’t forget to check the Home screen for Analytics Insights !

Blog 78

Blog Webinar Other Customer 78

Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts? Ready to give it a try?

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

JULY 7, 2017

Behavioral marketing actually encompasses a wide range of marketing strategies — including retargeting (also known as remarketing), email marketing, product suggestions and much more. Both Google and Facebook offer retargeting options in their respective advertising platforms. To Set Up Retargeting in Google Adwords.

Consumer 260

Consumer Marketing X-cart Shipping Costs 260

Inflow Insights

NOVEMBER 11, 2021

Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. If you want a personalized Google Ads, Facebook Ads, or Instagram Ads strategy from our team, request a free proposal anytime.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

MARCH 11, 2020

The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Strategy: Facebook Ads and Instagram Ads vs Google Shopping and Paid Search Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? Google analyzes the keywords on your landing page to serve as signals for optimized targeting.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

Inflow Insights

DECEMBER 16, 2020

Luckily, these goals were already set up in Google Analytics and imported into Google Ads. Search Query Analysis: Micro conversion performance in Google Analytics shed light on possible long-tailed keywords that we ended up adding, which created overall higher intent ad groups. Modifying House Plans. State Data.

PPC 89

PPC Events eCommerce Recommendation 89

Kissmetrics

JUNE 5, 2018

And if you go back a year ago, I had 340,268 visitors a month from Google and that traffic generated $362,495 last year. For me to continually grow my traffic at a rapid pace I have to go after newbie terms, such as how to get indexed in Google. To rank really well on Google, you have to write long-form, informational articles.

SEO 259

SEO PPC Blog Conversion Optimization 259

Store Growers

JULY 14, 2023

After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. Who Should Hire a Google Ads Agency?

Social Media 91

Social Media SEO PPC Management 91

RTP blog

SEPTEMBER 11, 2017

Make sure remarketing tags are in place on site early to build audiences. Set up Enhanced E-Commerce in Google Analytics. Identify past customers that have lapsed since last holiday season. Confirm Proper Tracking Tag everything properly and create unique tracking for each promo code.

Marketing 186

Marketing eCommerce Gifts Omnichannel 186

Retail TouchPoints

JULY 14, 2021

Several years of experience and analytics have been put in place to drive research that went into honing this online purchasing process and flow. A brand primarily catering to millennials might want to consider faster payment options such as Google Pay, PayPal and Apple Pay.

eCommerce Platforms 220

eCommerce Platforms Payment Services eCommerce Small Business Retail 220

BigCommerce

JUNE 6, 2017

People often focus purely on creating their remarketing campaigns and placing retargeting pixels, then assume they can set and forget. Expansive third-party ad networks, such as Facebook and Google Display Network, enable ads to be displayed across the web, reminding customers of products they viewed or added to cart.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

OCTOBER 5, 2017

The cookie is stored in the system in case the user wants to user their login information from one domain on a separate service — for example, logging into a service using your Facebook or Google credentials. The question then becomes, what does this actually mean for advertising – particularly platforms like Google Adwords?

Marketing 192

Marketing Recommendation Information Mobile 192

Inflow Insights

MAY 3, 2019

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. What Are Google Shopping Ads. Get started now. ).

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

ROI Revolution

DECEMBER 7, 2021

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. So, how does Enhanced Conversions help improve the data quality of Google Ads?

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 7, 2021

With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. So, how does Enhanced Conversions help improve the data quality of Google Ads? Business being good isn’t always a good thing.

Customer Data 78

Customer Data Presentation Information Improvements 78

ROI Revolution

AUGUST 19, 2020

When Google announced their immediate plans to roll out a version of unpaid (free!) Google Shopping listings on April 21, 2020, merchants and advertisers alike were excited. and “What will the impact even be, knowing that the Shopping Tab doesn’t drive a majority of traffic for Google Shopping?”. Published August 19, 2020.

Information 78

Information Apparel Operations Management 78

Inflow Insights

JANUARY 15, 2020

Trust badges like Norton or McAfee , BBB logo, Google Trusted Stores, etc. For example, if you disallow Google from crawling thousands of pages, you can’t really know: When Google will detect the change. Whether or not Google has detected the change. What about non-Google campaigns such as Facebook Ads?

PPC 162

PPC eCommerce SEO X-cart 162

Algopix

AUGUST 29, 2023

Analytics and Tracking: Effective marketing is data-driven. These tools often provide analytics and tracking features that allow you to monitor the performance of your landing pages and make informed improvements. LandingCube’s analytics and tracking features provide insights into the performance of landing pages.

eCommerce 98

eCommerce Mobile Presentation Social Media 98

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. You’ll see: The Google Ads Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

AUGUST 18, 2017

When I arrived, I had big plans to leverage CRM data to build remarketing pools , lookalike audiences, email campaigns , etc. This was the minimal piece of information required for us to begin building a CRM and the beginning of a customer match marketing program across Google, Facebook and Twitter. Not Investing in Building User Data.

Marketing 231

Marketing Mobile Payment Services Consumer 231

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Google recommends starting with a delimited text file.

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

eCommerce Evolution

OCTOBER 10, 2018

Here’s a look at what we cover: Getting Your Google Ad Campaigns Ready – getting your search, shopping and brand campaigns ready to “make hay” this holiday season. . Getting Your YouTube Ads Ready – Do you have remarketing in place? Measuring Brand Awareness – Google Ads Help – Google Support.

eCommerce 48

eCommerce Marketing 48

Store Growers

OCTOBER 25, 2022

Google Ads and Google Analytics are two of the most powerful tools for online businesses. And I’ll then walk you through the different steps in order to link your Google Ads to your Google Analytics accounts. Why Should You Link Google Ads and Google Analytics?

Information 20

Information Article Events Customer 20

Kissmetrics

MARCH 29, 2018

The direct methods are the traditional customer retention strategies of advertising, remarketing, email campaign, catalogues, etc. Remarketing. Paid advertising through search, social and remarketing are all incredibly valuable tools in the customer retention strategy chest. Remarketing. Search Ads. Content Marketing.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Omnisend

JULY 13, 2020

Using data-driven insights and analytics tools, you can pattern customer behavior to understand which marketing campaigns work best to convert leads into sales. Using analytics software, you need to analyze your current customer base and the trends in your industry. Behavioral targeting example #8: Start remarketing. Conclusion.

Social Media 78

Social Media Live Chat Marketing Customer Data 78

Store Growers

MAY 2, 2019

In theory Google Ads is great. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. To get good results from Google Ads you need to start with your strategy: who are your customers and how are you going to reach them. Your Playing Field. The Do Stage.

Shipping Costs 93

Shipping Costs Article Payments PPC 93