Remove how-to-craft-the-best-referral-share-messaging
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Redefining Influencer Marketing In The New Normal

Retail TouchPoints

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Marketing 278
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How to Craft the Best Referral Share Messaging

Smile.io

The message that your referrals communicate to customers is extremely important. Without intentional messaging, you put your current customers at risk of sharing recommendations they’re not confident in. A strong referral message will make the difference between simple “shares” and real conversions.

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Want to Win the Consumer in 2023? Start with Trust, Especially when it comes to ESG

Retail TouchPoints

Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. The question is: how can brands build and maintain the type of consumer trust that leads to both loyalty and greater reach? Pre-pandemic, that number was 70%.

Consumer 230
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The Psychology Behind a Referral Program (and why it works)

Smile.io

Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral code from your favorite micro-influencer, referrals happen even when we don’t think about it. Here are the three driving psychological principles behind a referral program.

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10 Direct Response Marketing Examples

Kissmetrics

Measurable : Breaking it down by return on investment (ROI), it’s easy to measure how much you spend to reach each customer. Measurable : Breaking it down by return on investment (ROI), it’s easy to measure how much you spend to reach each customer. You must employ marketing strategies that work. What is Direct Response Marketing?

Marketing 301
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10 Promotional SMS examples [+case studies]

Omnisend

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. The truth is, that strategically crafted SMS messages hold potential. And you may be wondering: how do you create promotional messages that convert? Well, this article has got you covered.

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How to Turn Referral Traffic Into Purchases

Smile.io

Referral programs are a great tool for driving more traffic to your store, but more traffic doesn’t necessarily mean more sales. You can actively target and improve your referral traffic conversion rate by understanding how the referral process works and what’s involved in a successful referral.