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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

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How to Integrate Social Media into Your Email Campaigns

Omnisend

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. Source: Deloitte) The real takeaway here is how much younger generations value these digital interactions.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience?

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. This can help retailers tailor their marketing and communication efforts to specific customer segments, resulting in more targeted and effective campaigns.