article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

article thumbnail

Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

article thumbnail

5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience?

eCommerce 363
article thumbnail

Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

article thumbnail

How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Identify Your Audience and Their Needs.

B2B 314