article thumbnail

Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 328
article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies. His leadership has guided the company to create compelling and user-friendly websites that drive sales and improve customer interaction. LinkedIn 3. LinkedIn 6. LinkedIn 11.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam.

Toys 244
article thumbnail

Five Off-The-Radar Retail Predictions For The Last Half Of 2019

RTP blog

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. retailers had announced the closure of a record number of stores, with Toys ‘R’ Us announcing 881 closures, Walgreens closing 600 outlets and Sears revealing plans to close 284 stores, according to Statista.com.

article thumbnail

Inspiring Amazon Prime Day Success Stories From ChannelAdvisor Brands and Retailers

ChannelAdvisor

Improving Listings for a Big Boost in Sales. The obstacle: For this branded manufacturer of educational toys and classroom essentials, Amazon was just one of many marketplaces to manage. ” — Director of E-Commerce at a multi-brand shoe retailer. Here’s how two ChannelAdvisor customers have done just that.

article thumbnail

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Traditional retailers, like Maplin Electronics and Toys ‘R’ Us, that have not been able to adapt quickly enough, have suffered as a result. Improved fill rates, reducing waste and increasing availability are made possible through real-time demand data. We are already seeing benefits of connected real-time data in retail today.

Consumer 150
article thumbnail

Inspiring Amazon Prime Day Success Stories From ChannelAdvisor Brands and Retailers

ChannelAdvisor

Improving Listings for a Big Boost in Sales. The obstacle: For this branded manufacturer of educational toys and classroom essentials, Amazon was just one of many marketplaces to manage. ” — Director of E-Commerce at a multi-brand shoe retailer. Here’s how two ChannelAdvisor customers have done just that.