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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. That all transpires through our social media presence.”

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 PPC Advertising on Social Media & Google. Integrate Paid and Organic Social Media.

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How To Improve Customer Experience: 5 Tips

Groove

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? Is your business at a standstill? Ask For Feedback. Conclusion.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 10 Types of Paid Social Media Marketing Objectives.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. A great tip here is to understand how the information displays in the listings, because that’s what the end user actually sees. It’s crucial to maximize the performance of Google Shopping campaigns.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Consumer Tips for Identifying Creator Authenticity. Note the creator’s language when endorsing a product online.