Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Retail TouchPoints
NOVEMBER 30, 2021
Based on our data, cashback rewards drive a 10X increase in transaction conversion rates, from the industry standard ~1.5% – 2%, to over 15%. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.”
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