Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

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Kissmetrics

JULY 21, 2020

Please note: Once you install the extension, all you have to do is go to Google and perform a search. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier. Who says keyword research should be limited to Google? So, what’s new?

eCommerce 363

eCommerce SEO Social Media Mobile 363

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? The keyword tool acts much like a thesaurus.

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Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 While that may seem low compared to Google’s 86.64 For Matthew Woodward, his Bing traffic is higher quality than Google. It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. 50 keyword changes. 7 keyword changes.

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Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

AUGUST 19, 2021

Fifty-three percent of consumers conduct online research before making a purchasing decision. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. Because so many buyers turn to Google to conduct online research before purchasing, a website is no longer a “nice to have.”

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

NOVEMBER 1, 2021

Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. But even then, hiring a writer and telling them to write content around a keyword that generates a ton of search volume , just doesn’t work too well even if you have a high authority website.

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SEO Article Social Media Blog 362

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306

PPC Recommendation Information Improvements 306

Kissmetrics

APRIL 19, 2021

Now for this study, we deemed a popular blog post as anything that generates at least 1,000 visitors a month from Google organic search (this was based on Ubersuggest data). A popular post tends to rank for at least 38 keywords. A big thing in common was that popular blog posts rank for at least 38 keywords.

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Blog SEO Games Article 358

Store Growers

SEPTEMBER 5, 2021

One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic. What is Google Keyword Planner?

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PPC SEO Article Payment Services 164

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Recommendation Improvements Definition Other 91

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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Kissmetrics

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Identify/Research Your Target Audience. Don’t know where to start?

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Social Media Shopify Magazine PPC 271

Kissmetrics

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. Use AI for Audience Research.

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PPC SEO Technology Social Media 332

Kissmetrics

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. It’s all about using the right short and longtail keywords. Through microtargeting, you use analytics data to reveal key information such as buyer behavior, preferences, and popular search terms or keywords. Define Your Goals.

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B2B B2C Multi-channel Marketing 314

Kissmetrics

MAY 19, 2021

Eight percent of Google searches are questions. Google processes 3.5 Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions.

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SEO Information Blog Other 291

Kissmetrics

NOVEMBER 15, 2021

One great way to figure out what is popular is with Google Trends. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. What Is Google Trends? Google Trends is an incredible tool that helps marketers identify trending topics across varying industries.

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Marketing eCommerce Social Media Cryptocurrencies 335

Kissmetrics

FEBRUARY 1, 2021

The plugin can help you increase engagement and traffic with its unique high-performing keyword feature and automatic keyword optimization, which enables you to save time as there’s no need to manually search for keywords anymore. 3 – SEMRush – The Best WordPress SEO Plugin for Keyword Research.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. They also create starting points for keyword research.

Social Media 272

Social Media Marketing eCommerce Supplies 272

Kissmetrics

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

MARCH 3, 2020

Well, let me ask you this… do you want a new way to get more organic traffic from Google? To give you an idea of what that is worth, Dream Host paid us $60,000 for an ad spot…. Now on top of the ad money, Eric and I both have gotten clients from our podcast. Podcasting is 1,428 times less competitive than blogging.

SEO 339

SEO Blog Download Marketing 339

Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

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B2B Social Media Merchant Services Reference 347

Kissmetrics

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Develop a Targeted Luxury Marketing Keyword Strategy. Me neither. Not any more.

Marketing 363

Marketing PPC SEO Magazine 363

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

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Recommendation Social Media Marketing Customer 172

Kissmetrics

SEPTEMBER 24, 2021

It helps you optimize your site for search engines by offering information on page names, meta descriptions, keywords, and more. With some light guidance, anyone can create a website and get it up and running fast, and uncompetitive niches can rank on Google’s front page. Use Longtail Keywords. Then there’s the Wix SEO tool.

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SEO Mobile Blog Improvements 290

Kissmetrics

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). The top-ranked sites on Google all have a serious number of backlinks. Research from Backlinko finds the first result on Google has an average of 3.8

SEO 289

SEO Improvements Mobile Reference 289

Kissmetrics

MAY 18, 2021

There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned. In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them. Reasons to Target Low Volume Keywords. What does this mean?

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SEO Reference Information Other 236

Kissmetrics

JANUARY 8, 2021

Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Be sure to add targeted keywords so Google is more likely to recognize your tweets. Twitter for SEO Tip #2: Use Targeted Keywords. You optimize your website for the keywords you want to rank for.

SEO 360

SEO Social Media Blog Information 360

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. The Best Reverse ASIN Tools.

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PPC Channel Information Other 197

Groove

JANUARY 21, 2019

From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more. Google Structured Data Testing Tool. Google Analytics. Google Search Console. Google My Business. Google Tag Assistant. Google AdWords Keyword Planner.

SEO 270

SEO eCommerce Recommendation Improvements 270

Kissmetrics

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

SEO 259

SEO Improvements Customer Consumer 259

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. You can use PPC ads to increase brand awareness by introducing your brand in ads that your target market can see.

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PPC Social Media Marketing Events 259

Kissmetrics

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Social Media 291

Social Media Other Marketing Reference 291

Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Kissmetrics

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

Improvements 360

Improvements Social Media SEO Mobile 360

Algopix

AUGUST 28, 2023

In the vast and competitive landscape of Amazon’s online marketplace, effective keyword research is paramount for FBA (Fulfillment by Amazon) sellers to succeed. The right keywords can significantly impact product visibility, search rankings, and ultimately, sales. This is where Amazon keyword tools come to the rescue.

eCommerce 121

eCommerce Information Webinar Customer 121