Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 221

Social Media Marketing Customer Recommendation 221

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. If not, they will have to use last click with no access to a multi-touch model.

Multi-channel 194

Multi-channel eCommerce Channel Marketing 194

ESW

AUGUST 18, 2023

Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? What do they expect?

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

JUNE 27, 2023

Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. There are several ways you can soon start applying AI to help drive profitable growth.

eCommerce 273

eCommerce Multi-channel Multichannel Channel 273

Groove

FEBRUARY 20, 2024

A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 195

Shopify eCommerce B2B Live Chat 195

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 138

Consumer Payment Services Fulfillment Multi-channel 138

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 285

Multi-channel Games Retail Social Media 285

Groove

APRIL 22, 2024

Alternatively, Shopify Plus is the best solution for business owners who need enterprise-grade features.

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

Subscription 287

Subscription Shipping Costs Multi-channel Consumer 287

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Wiser

FEBRUARY 21, 2024

The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are. Businesses that leverage these insights can expect to: Build Tailored Marketing Campaigns : Differentiate consumer segments based on their spending habits, allowing for precise targeting.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

Groove

NOVEMBER 5, 2021

For mid-market and enterprise businesses, custom back-end features, integrations and front-end site components are often essential to succeed in their niches. Although these standardized templates often bring shorter go-to-market timelines, they often don't meet the needs of mid-market and enterprise businesses.

Customer 195

Customer Shipping Costs BigCommerce Multi-channel 195

Algopix

SEPTEMBER 12, 2023

The software also includes options for shipping and can be customized to meet even the most complex of business needs. Sellbrite www.sellbrite.com Sellbrite offers a simplified multi-channel listing software, enabling online sellers to effortless list and sell products across multiple online sales channels.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. The Omnichannel Approach.

Payment Services 241

Payment Services Shopping Carts Omnichannel Multi-channel 241

GetElastic

OCTOBER 21, 2021

Welcome back to Part 2 of our Meet the Elastic Path Leadership Team! Jamus has a twenty-year track record of taking high-performing Startup companies to market. I get super excited watching our deployment slack channels and seeing how quickly we are releasing new features to the platform. Connect with Jamus on LinkedIn.

Payment Services 78

Payment Services Books Multi-channel Payments 78

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

ESW

MARCH 5, 2024

Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets. ” Defining Omnichannel Logistics Retail isn’t just about selling products anymore – it’s about creating an experience and meeting shoppers where they are.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

SEPTEMBER 23, 2022

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.

Multi-channel 189

Multi-channel Shipping Costs Payment Services Fulfillment 189

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Retail TouchPoints

JANUARY 22, 2021

Shares of American Eagle Outfitters (AEO) were up today following the retailer’s 2021 investor meeting, where the company outlined plans to close at least 200 largely mall-based American Eagle locations while at the same time expanding its Aerie brand. billion , up more than $400 million from 2019. “I

Multi-channel 188

Multi-channel Omnichannel Apparel Operations 188

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint. Identify Your Audience and Their Needs.

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

Multi-channel 78

Multi-channel Channel Marketing Games 78

ChannelAdvisor

AUGUST 25, 2022

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

Multi-channel 105

Multi-channel Fulfillment Webinar eCommerce 105

Algopix

FEBRUARY 27, 2022

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. When you’re putting together your seller network, contact merchants on eBay, Facebook, or Amazon that meet the needs of your shoppers. Target ads properly.

Merchant Services 97

Merchant Services Social Media Multi-channel Events 97

Teamwork Retail

MARCH 19, 2019

This forces marketing departments to expand how and where they put their efforts. In marketing, you need to be where the customer is, and retail has become the same way. This brings up the question: Why would a retailer only make their marketing efforts omnichannel and not the selling of their product as well?

Payment Services 97

Payment Services POS Payments Multi-channel 97

GetElastic

AUGUST 3, 2022

In response, product-led growth (PLG) has emerged as a go-to-market (GTM) motion at these SaaS software companies, which in turn have become some of the largest companies in enterprise software. In case you’re not familiar with the term, PLG uses the product as a primary customer acquisition, conversion, and expansion channel.

Multi-channel 148

Multi-channel Shopify Financial Services Channel 148

GetElastic

AUGUST 10, 2021

To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. Meet your customers. If you can create something truly worth talking about, it’s easier to market it. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

GetElastic

APRIL 3, 2023

Our team was thrilled to attend once again in Las Vegas this year- meeting partners, prospects, and clients to talk about the state of the retail industry and discuss their digital vision and initiatives for the upcoming year. In this blog, I’ll share some of the key trends and learnings from the showfloor.

Multi-channel 78

Multi-channel Omnichannel Jewelry Demo 78

RTP blog

JULY 17, 2017

Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. While the consumer is still right, shoppers are setting the standards and retailers must meet their expectations.

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150