Kissmetrics

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. Your marketing channels.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 283

Social Media Multi-channel Consumer Comparison Shopping 283

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160

Payments Payment Services Multi-channel Subscription 160

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281

eCommerce Multi-channel Information Channel 281

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

OCTOBER 19, 2022

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos. Cosmetics , Keys Soulcare and Haus Labs by Lady Gaga.

Merchant Services 252

Merchant Services eCommerce Shipping Costs Multi-channel 252

lateshipment

SEPTEMBER 12, 2023

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

DECEMBER 29, 2021

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Amplifying Social Media Presence. of its total revenue in 2020.

Social Media 278

Social Media Beauty and Health B2C Subscription 278

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 186

Consumer Marketing Multi-channel Accessories 186

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 253

Retail Social Media Multi-channel Channel 253

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

365 Retail

JANUARY 28, 2022

Fortunately, industry experts share valuable knowledge about the latest updates and trends in digital marketing. As a result, digital marketing strategists receive helpful tips and advice on how to create campaigns that accurately address the needs and requirements of your target audience. Lead generation action.

Marketing 57

Marketing Social Media Mobile Multi-channel 57

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing.

Payments 354

Payments Marketing Payment Services Mobile 354

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. This can help retailers tailor their marketing and communication efforts to specific customer segments, resulting in more targeted and effective campaigns.

Social Media 251

Social Media Multi-channel Customer Loyalty Shopify 251

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. From Pushcart to Multi-Generation Local Business.

Social Media 253

Social Media Multi-channel WooCommerce eCommerce 253

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Ecommerce Platforms

FEBRUARY 2, 2022

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding. Uscreen is an all-in-one video hosting and management platform.

Payments 104

Payments Payment Services Subscription Live Chat 104

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

Subscription 150

Subscription Marketing Social Media B2C 150

Kissmetrics

OCTOBER 30, 2020

As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Why does it work? Our readership is drowning.

Social Media 330

Social Media Arts Books Multi-channel 330

RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. Excellent video and audio quality. Fortunately, we’re here to help. Great analytics.

Webinar 197

Webinar Live Chat Multi-channel Events 197

Ecommerce Platforms

JANUARY 11, 2023

With so many different options on the market, it’s easy to be overwhelmed by the sheer volume of choice. We’ve assessed some of the most popular webinar platforms on the market, to bring you this list of the top contenders available. Excellent video and audio quality. Fortunately, we’re here to help. Great analytics.

Webinar 196

Webinar Live Chat Multi-channel Events 196

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Social Media Advertising, Campaigns & Retargeting. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. At least, until we can figure out how to solve this as marketers.

Marketing 279

Marketing Multi-channel SEO Channel 279

Ecommerce Platforms

NOVEMBER 17, 2021

So, in today's post, we’re looking at some of the best live shopping apps on the market so that you can jump on this exciting trend too. First up is a live streaming app that as well as being an end-to-end product streaming platform, also allows users to create, manage and publish video and photo content.

Shipping Costs 211

Shipping Costs Shopify Multi-channel Social Media 211

Ecommerce Platforms

OCTOBER 12, 2022

We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. Squarespace vs BigCommerce: Marketing. However, we’re mainly interested in the built-in marketing features. Squarespace Pros. Squarespace Cons.

BigCommerce 209

BigCommerce Payment Services Merchant Services Shipping Costs 209

Korona

DECEMBER 17, 2021

As a retailer or small business owner , knowing the best Christmas marketing campaigns is a must if you want to increase your sales during the holiday season. As Christmas and New Year’s quickly approaches, it is crucial to think and prepare your Christmas marketing campaign strategies. Top 6 Christmas Marketing Campaigns.

Small Business Retail 98

Small Business Retail Shipping Costs Marketing Social Media 98

ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Making Social Media Even More Shoppable.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Retail TouchPoints

JUNE 30, 2023

Hosted By Moms, For Moms, the “watch and shop” event gave us another opportunity to bring tips, inspiration and multi-brand gift ideas to our customers. We have become the ecommerce market leader in gourmet food, floral and personalized gifts. And, we hope we have built an integral relationship with our customers.

Customer 220

Customer Workshop Gifts Multi-channel 220

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer. Social media is ahead by only 1 percentage point. But the data is undeniable.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Ecommerce Platforms

OCTOBER 5, 2022

Today, we’re going to look at some of the top logo makers on the market, chosen for their versatility, feature-richness, and customization capabilities. As an added bonus, Hatchful allows you to download assets for your social media sites, as well as your website, alongside business card designs, and even images for your merchandise.

Social Media 220

Social Media Download Shopify Multi-channel 220