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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Retail TouchPoints

The new partners pointed to the unique restrictions on travel shopping, with customers often pressed for time, making virtual try-on an ideal solution for customers to quickly sample products. Dufry said that it plans to bring the virtual try-on experience to “many more” airports in the future. Perfect Corp. in a statement. .

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. Email Marketing Service.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. trillion in 2022.

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Hudson Uses COVID Shutdown to Shave 5 Months off Transaction Platform Deployment

Retail TouchPoints

At the beginning of 2020, Hudson kicked off its deployment of the Flooid platform to provide a new backbone for all transactions across its 1,010 travel convenience stores and specialty retail, which includes proprietary book and tech stores, duty-free shops and food and beverage concessions. and Canada.

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How to Target Tourists Through Paid Ads

Kissmetrics

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.

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How MDM Helps Retailers Protect the Bottom Line

Retail TouchPoints

First stop — the farmers market to pick up ingredients for a dinner party you are hosting. The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. It’s a sunny Saturday morning, a perfect day for running some quick errands.

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