Retail TouchPoints

APRIL 25, 2024

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% How can retailers capitalize on this shift and the emerging market opportunities? of all ad revenue , outpacing television advertising.

Retail 232

Retail Customer Loyalty Technology Marketing 232

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. But this year it makes sense for those retailers to save a little for another holiday period just a few months away: Lunar New Year. Harnessing the Year of the Dragon: Strategies for Retailers So how do you harness the year of the dragon?

Food and Beverages 237

Food and Beverages Marketing Travel Retail 237

Forrester eCommerce

MAY 27, 2022

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370

Retail Marketing Customer 370

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 283

Marketing Retail Comparison Shopping Workshop 283

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Multi-channel 282

Multi-channel Marketing Retail Channel 282

Forrester eCommerce

MAY 7, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

Retail 349

Retail Marketing Customer 349

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

Consumer Electronics 278

Consumer Electronics Retail Omnichannel Electronics 278

Retail TouchPoints

JUNE 10, 2024

But in the world of retail, innovators have the power and potential to do so much more: they drive cutting-edge tech implementations, unlock new revenue opportunities and help drive a brand into a new era of relevance and impact. This year’s Retail Innovator Award winners represent all of this — and more.

Retail 287

Retail Operations eCommerce Management 287

Retail TouchPoints

JUNE 12, 2024

“Less is more” appears to be the new mantra for retailers and QSRs when it comes to square footage for their stores and restaurants. Why Mixed-Use Developments are Becoming Prime Retail Real Estate The trend toward smallness applies not only to individual retailers but to the massive malls that have traditionally housed them.

Retail 164

Retail Consumer Marketing Customer 164

Retail TouchPoints

JUNE 6, 2024

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. Media networks are a proven revenue model that retailers have dominated over the last decade.

Retail 249

Retail Travel Customer Experience Multichannel 249

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In January, we all learned that the 2023 retail year ended up exceeding our expectations, growing by 5.3% billion, up 7.5% from last year.

eCommerce Marketing 268

eCommerce Marketing eCommerce Marketing Mobile 268

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. billion in retail sales. We are leveraging our consumers and our collective $16.5

Retail 250

Retail Social Media Point of Sale Omnichannel 250

Retail TouchPoints

MARCH 30, 2023

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

Mobile 217

Mobile Marketing Retail Download 217

Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

JUNE 29, 2023

Temu offers Next-Gen Manufacturing (NGM) to help retailers and marketplace sellers increase visibility of demand so that they can improve their product fit and match market conditions.

Supplies 269

Supplies Marketing Retail Improvements 269

Retail TouchPoints

MARCH 18, 2024

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

Retail 302

Retail SEO Operations Consumer Goods 302

Retail TouchPoints

FEBRUARY 17, 2023

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a “shoppable video live commerce (SVLC) retail media network (RMN).” The Fresh Market will leverage the Firework platform to enable a video-driven RMN experience.

Marketing 162

Marketing Retail Games Customer Experience 162

Forrester eCommerce

MAY 29, 2019

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

B2C 359

B2C Marketing Retail Online Retail 359

Retail TouchPoints

MAY 31, 2024

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to add additional ad formats later in the year. Brands will directly access DGMN’s ad inventory within their private market via Commerce Yield, Criteo’s retailer monetization platform.

Retail 223

Retail Omnichannel Operations Marketing 223

Retail TouchPoints

APRIL 18, 2024

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. How can others keep up? How can others keep up?

Technology 269

Technology Retail White Paper Fulfillment 269

Retail TouchPoints

MAY 21, 2024

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers.

Marketing 253

Marketing Games Customer Social Media 253

Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Following are three livestreaming use case categories that retailers and brands are trying on for size: 1.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

Retail 284

Retail Social Media Multi-channel Channel 284

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. To learn more about retail media, check out our full guide here.

Retail 253

Retail Consumer Marketing 253

Retail TouchPoints

MAY 29, 2024

In today’s dynamic retail landscape, characterized by shifting consumer behaviors and evolving preferences, the traditional approach to real estate and store formats is undergoing a significant transformation. What advantages does maintaining this consistency yield, and what risks are associated with misalignment?

Retail 242

Retail Consumer Financial Services Customer Experience 242

Retail TouchPoints

MAY 21, 2024

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. Against this backdrop, network analytics emerges as a pivotal tool for retailers. The potential of network analytics extends far beyond simple foot traffic analysis.

Payment Services 252

Payment Services Retail Supplies Operations 252

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 323

Retail Multi-channel Technology Article 323

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” in a statement. New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer.

Specialty Retailers 291

Specialty Retailers Retail Information Marketing 291

Retail TouchPoints

OCTOBER 16, 2023

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond , has stepped down from her post. Dave Nielsen, President of the retailer formerly known as Overstock.com, will take over Hsu’s responsibilities while the search for a new CMO kicks off, according to DigitalCommerce 360. “It’s and Warner Bros. Entertainment.

Home Furnishings 235

Home Furnishings Marketing eCommerce Retail 235

Retail TouchPoints

MAY 29, 2024

Walmart has opened two new Neighborhood Market stores that are over 40% larger than the average-sized location in this format, boasting 57,000 square feet of selling, pickup and delivery space. With the larger layout, we can offer a broader assortment across the entire store,” wrote Kyle Kinnard, SVP, Neighborhood Markets for Walmart U.S.

Marketing 252

Marketing Blog Customer Customer Experience 252

Retail TouchPoints

MARCH 12, 2024

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

Retail 257

Retail Fashion Operations eCommerce 257

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The Brands that Benefit Brands across the spectrum, especially those in entertainment, telecommunications and retail, have capitalized on the flexibility digital top-up cards offer. In the U.S.,

Customer Retention 266

Customer Retention Payment Services Gifts Marketing 266

Retail TouchPoints

MARCH 14, 2024

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

Retail 293

Retail Omnichannel Consumer Channel 293

Retail TouchPoints

MAY 31, 2024

Integrating advanced technology into retail operations is becoming increasingly crucial as market demands evolve. To meet these growing demands, retailers are turning to advanced technologies that enhance efficiency, optimize productivity and navigate the volatility of the current labor market.

Retail 232

Retail Technology Operations Improvements 232