Groove

OCTOBER 7, 2022

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. A fairly well-known example of this subscription type is Bespoke Post.

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Subscription Shopify Merchant Services Payment Services 195

lateshipment

SEPTEMBER 12, 2023

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Adapt a multi-channel marketing strategy Be where your customers are.

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Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? With over 2.74

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Marketing Social Media eCommerce Events 359

Kissmetrics

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.

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Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Omnichannel Marketing Social Media Channel 264

Ecommerce Platforms

APRIL 5, 2023

The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. With a subscription platform, companies can sell everything from packages of crucial products delivered on a monthly basis, to webinar and online course access.

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eCommerce Platforms Subscription Payment Services eCommerce 104

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Subscription Payment Services Marketing Multi-channel 102

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Strategy #2: Schedule Posts in Advance. Strategy #3: Automate Direct Messaging Responses. Imagine you’re getting story mentions.

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Social Media Marketing Customer Loyalty Other 359

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. Peet’s Coffee Subscription. Peet’s brought these concepts together with their coffee subscription service. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers.

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Subscription eCommerce Marketing Reference eCommerce 252

Smile.io

OCTOBER 18, 2023

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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Subscription Social Media Merchant Services Reference 53

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Harnessing the Year of the Dragon: Strategies for Retailers So how do you harness the year of the dragon?

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Food and Beverages Marketing Travel Retail 273

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

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eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

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Marketing Social Media Other Clothing 363

Kissmetrics

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. What Is Live Streaming?

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Social Media Marketing Events Other 337

Kissmetrics

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Because influencer marketing works.

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Social Media Subscription Marketing Consumer 276

Kissmetrics

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Sleep so much?

Social Media 272

Social Media Marketing eCommerce Supplies 272

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

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Marketing Social Media Blog Clothing 419

Kissmetrics

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Content creators create content for blogs and social media platforms. For instance, influencers need to have a strong understanding of how social media and audience engagement works.

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Social Media Blog Marketing SEO 291

Retail TouchPoints

APRIL 3, 2023

Access and transparency are a big part of fostering trust, which is why the brand leveled up its SMS strategy and embraced the conversational commerce solution from Wizard. Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers.

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Payment Services Social Media Subscription Channel 261

ecomdash

JULY 19, 2019

In the subscription box model, which has carved itself a niche in ecommerce over the last few years, the customers don’t choose what products you send them, you do. So, make the most of your subscription box product sourcing by following these tips. What Are Subscription Boxes?

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Subscription Gifts Customer Loyalty Social Media 72

Kissmetrics

NOVEMBER 19, 2021

There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

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Webinar Social Media B2C B2B 297

Ecommerce Platforms

MARCH 16, 2021

Marketing trends evolve quickly. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. However, to start unlocking the benefits, you do need access to the right email marketing tools. The Best Cheapest Email Marketing Services.

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Marketing Webinar Subscription Social Media 236

ChannelAdvisor

OCTOBER 27, 2016

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

Social Media 82

Social Media Marketing Shipping Costs Multichannel 82

Retail TouchPoints

FEBRUARY 21, 2023

So while Meta has indeed removed some shopping features from its sites — most recently live shopping and the Shop tab on Instagram — these changes are more about shifting strategies than a signal of defeat. social network ad spending forecast by $16.21 billion , and TikTok also saw its share of the digital ad market increase.

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Payments Social Media Merchant Services Consumer 246

Retail TouchPoints

JANUARY 19, 2022

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. She will report to Marc Miller, CEO of SPARC.

Fashion 299

Fashion Social Media Accessories Subscription 299

FastSpring

MARCH 9, 2022

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. Learn more here.

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Payments Subscription Payment Services Live Chat 122

Liveintent

JUNE 13, 2022

.” Mark Stenberg, senior media reporter at Adweek, believes this applies to publishers who are just getting started with email. “Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. But email has only continued to flourish.

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Subscription Consumer Social Media Channel 62

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

FEBRUARY 23, 2021

Social media is a noisy place. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty.

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Social Media Books Hobbies Other 266

Kissmetrics

APRIL 13, 2021

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Below, we’ll outline six app monetization strategies you can use to ensure your app’s success. Why Should You Have a Defined App Monetization Strategy?

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Payments Subscription Download Payment Services 212

Kissmetrics

APRIL 7, 2020

Just look at the Coronavirus marketing stats I shared a few weeks ago. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. If you want to achieve similar results to me, follow my global SEO strategy. The results are devastating.

Marketing 357

Marketing Payment Services SEO eCommerce 357

FastSpring

OCTOBER 25, 2023

Particularly large lifts in countries like China and Germany in November suggest a huge opportunity for SaaS and software companies to profit in Q4, especially if you’re targeting those countries as part of a global expansion strategy. of the 2020 global SaaS market attributed to NA. of the 2020 global SaaS market attributed to NA.

Merchant Services 136

Merchant Services Payment Services Payments B2C 136

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Table of Contents.

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Payments Subscription Payment Services Definition 115

Kissmetrics

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Substack provides a way to build an email marketing list, write newsletters, charge subscribers, and manage payments. At the core, Substack is an email marketing platform. What Is Substack?

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Social Media Payments Subscription Payment Services 290

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

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Social Media Merchant Services Shipping Costs eCommerce 249

Retail TouchPoints

OCTOBER 14, 2020

The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform. Pinterest entered our ‘game’ in 2017, and 2018 was about unlocking scale, when we worked through a lot of kinks,” said Aubrie Richey, VP, Customer Acquisition and Media at Fabletics Group.

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Subscription Fashion Games Channel 264