Forrester eCommerce

NOVEMBER 20, 2020

Subscriptions link the value propositions of customer usage to outcomes. To achieve this business model, traditional product companies need to reinvent innovation cycles, product development approaches, sales and marketing tactics, and customer support functions. There are many obstacles to this transformation — but it’s doable.

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Groove

OCTOBER 7, 2022

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, through a subscription-based model. Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs. Replenishment.

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Subscription Shopify Merchant Services Shipping Costs 195

Ecommerce Platforms

JUNE 20, 2022

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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Subscription Shipping Costs Merchant Services Payment Services 220

Ecommerce Platforms

SEPTEMBER 9, 2022

If you’re looking for free and cheap subscription billing software, you’re in the right place. Subscription billing software supports companies in automatically collecting payments from customers, often based on a monthly subscription or package. Go to the top.

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Kissmetrics

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.

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Subscription Shipping Costs Payment Services Payments 265

Groove

OCTOBER 7, 2022

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. A fairly well-known example of this subscription type is Bespoke Post.

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Subscription Shopify Merchant Services Payment Services 195

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

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Small Business Retail Marketing Social Media SEO 360

Ecommerce Platforms

MAY 9, 2022

The best subscription billing software can make life running your own business a lot easier. With the right technology, it’s easy to collect cash on monthly subscriptions, without having to chase after your target audience with endless manual invoices and reminders. That’s where the power of subscription billing software comes in.

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Subscription Payment Services Merchant Services Payments 196

Retail TouchPoints

MAY 16, 2024

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

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Merchant Services Multi-channel Subscription Omnichannel 191

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. The value exchange.

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Ecommerce Platforms

APRIL 5, 2023

The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. With a subscription platform, companies can sell everything from packages of crucial products delivered on a monthly basis, to webinar and online course access.

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eCommerce Platforms Subscription Payment Services eCommerce 104

Retail TouchPoints

MAY 18, 2021

Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare. In fact, Gartner predicts that by 2023, 75% of DTC businesses will have a subscription offering. In fact, according to our data, a 5% discount increases subscription enrollment by 104%.

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Subscription Payments Merchant Services Shipping Costs 148

Ecommerce Platforms

DECEMBER 12, 2022

The best Shopify subscription apps help busy entrepreneurs to rapidly process repeat payments from a range of customers. In fact, with the right app countless ecommerce companies can set up subscriptions for virtually any kind of product or service, boosting their chances of regular, recurring revenue. Recharge Subscriptions.

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Subscription Shopify Merchant Services Shipping Costs 118

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

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Marketing Omnichannel Channel Social Media 299

BigCommerce

MARCH 30, 2018

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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Subscription Payments eCommerce Payment Services 345

Forrester eCommerce

DECEMBER 3, 2020

The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. But companies need to have the right metrics in place to be able to support the shift of the underlying value equation.

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Subscription Customer Customer Loyalty Customer Experience 254

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. Peet’s Coffee Subscription. Peet’s brought these concepts together with their coffee subscription service. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers.

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Retail TouchPoints

JANUARY 17, 2024

The Digital Landscape and Direct to Consumer Like all FMCG markers we’ve moved to a world where the consumer calls the shots and competition continues to intensify, thanks to the rise of subscription services and direct to consumer models, with brands no longer competing against a few big names. This is only the beginning though.

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lateshipment

SEPTEMBER 12, 2023

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Its a unique strategy in which Walmart asked customers to use a filter on Tik Tok to unwrap their present and that gave them the coupon code.

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Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JANUARY 3, 2024

In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Retailers must recognize that an efficient returns process is not just a cost-saving measure but also a growth strategy.

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Retail Shipping Costs Improvements Customer Experience 248

Ecommerce Platforms

JANUARY 13, 2022

Convenience is the name of the game for online subscriptions. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. Subscriptions play an essential role in simplifying lives, but they also make for a wonderful business model.

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Subscription Shopify Payment Services Merchant Services 104

Optimizely

JULY 8, 2019

The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions. But how fresh is the Honest Company’s marketing? Product Subscriptions. But while the service is convenient, setting up the subscription itself is confusing. Want even more in-depth marketing reviews?

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Marketing Subscription Shipping Costs Outdoor 150

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

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Forrester eCommerce

NOVEMBER 11, 2015

Like the evolution of the products themselves, the rulebook on monetizing them is also evolving: firms are replacing the simple one-time sales models of yore with subscription and consumption-based business models that better sustain a continuous relationship with their customers. Enter: subscription billing platforms.

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FastSpring

APRIL 11, 2022

What’s the ideal number of subscription tiers for a SaaS company? From Zero to 23 Plans, Best-in-Class SaaS Companies Customize Their Subscription Options. Keep it simple” is common advice for SaaS companies when it comes to pricing and plans, but the subscription offerings for most best-in-class companies are far from simple.

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Subscription Payment Services Management Marketing 139

ecomdash

JULY 19, 2019

In the subscription box model, which has carved itself a niche in ecommerce over the last few years, the customers don’t choose what products you send them, you do. So, make the most of your subscription box product sourcing by following these tips. What Are Subscription Boxes?

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Subscription Gifts Customer Loyalty Social Media 72

Korona

APRIL 6, 2022

Subscription-based programs were already on the rise before COVID hit in 2020. In fact, subscription retail revenue continues to accelerate at a much faster rate than the rest of the retail landscape, and it promises to move into more industries and products. Subscription Based Shopping: What Is It? Access-Based Subscriptions.

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Subscription Payment Services Shipping Costs Retail 98

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail. This year is different.

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Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Omnichannel Marketing Social Media Channel 247

Retail TouchPoints

AUGUST 8, 2022

But they can also open the door to a long-term relationship through subscriptions. According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. But which promotions should you use to attract subscribers?

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Merchant Services Subscription Shipping Costs Gifts 221

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Harnessing the Year of the Dragon: Strategies for Retailers So how do you harness the year of the dragon?

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Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She started her career at Net-a-Porter. year over year, to $72.5

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Subscription Fashion Customer Experience Marketing 223

Kissmetrics

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. What Is Gamification for Marketing? There’s a difference.

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Marketing Games Shipping Costs PPC 260

Smile.io

OCTOBER 18, 2023

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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Subscription Social Media Merchant Services Reference 53

Kibo

NOVEMBER 1, 2022

As Kibo’s CTO turned CEO, here’s my take on this exciting announcement: In late 2018, Kibo set out to build the market’s only personalized commerce cloud. The bringing of market-leading personalization solutions into our unified commerce platform was well-received in the market at the time.

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Subscription Payments Management Payment Services 118

Kissmetrics

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

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Social Media Marketing Improvements Subscription 278