Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 175

Marketing White Paper Social Media Mobile 175

Kissmetrics

FEBRUARY 12, 2018

This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Think email marketing a decade ago.

Marketing 237

Marketing Webinar White Paper Presentation 237

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

White Paper 231

White Paper Customer Multi-channel Fashion 231

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing.

Customer Data 263

Customer Data Customer White Paper Technology 263

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. Capturing email addresses has always been important, but recent changes to third-party cookie regulations and constantly changing social algorithms make the practice more critical than ever before. And, guess what?

White Paper 71

White Paper Social Media Shipping Arts 71

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

Kissmetrics

MARCH 15, 2021

Is email marketing dead? Email marketing is still going strong and is possibly the best possible strategy to grow your business. Email marketing is still going strong and is possibly the best possible strategy to grow your business. Despite the rise of social, people use email more than other platforms. Why is that?

Marketing 361

Marketing White Paper Download Social Media 361

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

Payoneer

MAY 18, 2018

Editor’s note: This is a guest post from Eirini Kafourou, Marketing Specialist at Megaventory. Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites. Millennials, on the other hand, prefer to chat with a company via social media and expect an immediate response.

Customer 35

Customer eCommerce Social Media White Paper 35

Ecommerce Platforms

SEPTEMBER 14, 2018

The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% Sadly, many e-commerce sites are yet to integrate content marketing into their overall marketing strategy. Content Marketing Strategy and Content Plan. Use content marketing tools.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Kissmetrics

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Marketing 363

Marketing Social Media White Paper Blog 363

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. Engage on social media. Engage On Social Media. How To Grow Your Email List.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

FastSpring

SEPTEMBER 23, 2021

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity.

White Paper 148

White Paper Multi-channel Social Media Download 148

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. It’s a stand-alone webpage created for an advertising or marketing campaign.

Social Media 348

Social Media eCommerce Download White Paper 348

365 Retail

AUGUST 17, 2022

The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires. Progressive profiling allows marketers to ask the next best question to expand their knowledge of an individual. Engage across every channel. Start by understanding your customer. and so on. .

White Paper 59

White Paper Retail Payment Services Payments 59

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Let’s look at a high-level overview of the holiday season for consumers and marketers alike to ensure your business is feeling jolly by the end of the holiday shopping season.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

eCommerceFuel

NOVEMBER 16, 2020

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What makes good marketing techniques?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

ecomdash

NOVEMBER 27, 2018

Elmo Lewis, but modern marketers know it better as “brand awareness.” For this, it’s best to use social media and email newsletters, which brings us to our next point… Increase social media and email signups. Increase cold traffic to your channels. Social media updates. Infographics.

Social Media 85

Social Media eCommerce SEO White Paper 85

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Top 6 2019 Digital Marketing Trends for Growing Brands.

Blog 88

Blog Marketing SEO Article 88

Kissmetrics

MAY 2, 2018

And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results. 29% of top marketers repurpose their best content, while 27% listed producing enough quality content as their biggest challenge in a separate survey. .” ~ Elna Cain , Professional B2B Writer. Or white papers.

White Paper 236

White Paper Webinar Social Media Blog 236

ROI Revolution

AUGUST 1, 2017

If you’re familiar with search engine marketing such as AdWords, the goal is usually to make your ads as specific as possible. These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. We can’t stress this one enough, people.

Social Media 68

Social Media Mobile White Paper Other 68

Liveintent

OCTOBER 21, 2019

Facebook is the king of social media – and social media advertising. But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform. Diversify Where You Advertise.

White Paper 82

White Paper Social Media PPC B2C 82

ROI Revolution

OCTOBER 4, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. CVS: The CVS Media Exchange (CMX) launched just last year. on a scale of 1-5.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Kissmetrics

JANUARY 2, 2019

So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. For example, if you own a marketing related product or service, marketing blogs would be a great place to comment. Are you a marketing expert? Keep up the good work!

Article 273

Article Blog SEO Marketing 273

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

ROI Revolution

SEPTEMBER 6, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Is your brand effectively leveraging one of the most lucrative advertising channels available?

White Paper 78

White Paper Social Media Webinar Consumer 78

ROI Revolution

NOVEMBER 3, 2021

Even major players like Meta (Facebook) and Snap have been impacted, with revenue for both social media giants declining since iOS 14.5 As consumers continue to prefer their mobile devices, brands will have to ensure that their marketing and advertising strategies for mobile align with privacy protocols. was released in April.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

DECEMBER 1, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. What does this mean for your brand if you choose to implement a programmatic advertising strategy into your marketing mix? was released in April.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

OCTOBER 6, 2021

How marketers say privacy regulations are impacting their data strategies. Executives and marketers at companies around the world have been adjusting their strategies to meet the constantly shifting demands of high-stakes privacy regulations. 50% of digital marketers say privacy concerns will persist even after cookies go away.

Consumer 78

Consumer eCommerce White Paper Marketing 78