article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Enter: mobile marketing.

article thumbnail

Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much Does a Point Of Sale System Cost?

Korona

A point of sale (POS) system is essential to any successful retail business. In this article, we’ll break down these costs in detail, comparing some of the most popular point of sale software packages so that you can make an informed decision when it comes to purchasing your POS system. Let’s dive in!

article thumbnail

Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Although the technology has been steadily advancing for decades, recent availability of large language models (LLMs) that make AI platforms easy to use have convinced business leaders that AI insights for their employees can just be a question-and-answer interaction away.

POS 204
article thumbnail

Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. With technology that creates a seamless shopping experience and insights from your data.

article thumbnail

How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. However, with today’s technology, these systems provide so much more. What is POS equipment?

article thumbnail

Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store

Retail TouchPoints

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. With this increasing use of voice technology in smart speakers and devices, voice-activated payments for purchases will continue to surge.