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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

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Are Counterfeiters Aggressively Targeting Social Media Platforms?

RTP blog

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. New digital opportunities.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media.

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Are VTubers the Future of Video Content Creation?

Kissmetrics

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

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Best Video Editing Software Options for 2022

Ecommerce Platforms

The best video editing software for 2022 will instantly upgrade your video content, and give you the best possible chance of amazing your audience. Over the years, countless companies have released video editing tools intended to support beginners and professionals alike in creating amazing content. Let’s dive straight in.