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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 290
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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. Video credit: NewStore The NewStore rollout also lays the groundwork for a broader organizational transformation.

POS 214
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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”

POS 224
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Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 272
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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324
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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. “With the new Amazon Live FAST Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive and engaging than ever before.”

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.