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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. Full-service restaurants are trailing their limited-service peers.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

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Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

Frooition

But before you start taking your e-commerce business multi-channel, there are some points you should consider. Choosing sales channels. Before you start taking your e-commerce business multi-channel, it’s important to have a strong knowledge of your market and buyer personas. Present a strong brand.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

As part of that exercise and because of the audience the brand has, we decided that there was a significant opportunity for an app , but it needed to be multi-platform, because our old one wasn’t,” said Reid. It adds massive value for us, absolutely, but it also adds value for the customer and makes it less transactional.”

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Online retailers can use big data to track customer service experiences, like showing how fast your response times are — which plays a huge factor in customer service. Multi-Warehouse Orchestration.