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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. Ensure that your crew understands your price match and coupon policies, and get ahead of coupon redemption issues, whether online or in-store.”

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. You should be. Phone calls.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Using physical labels gives you the opportunity to improve the accuracy of your inventory count using technology like barcode scanners. In most cases, this means using or creating SKU numbers to track your internal inventory while adopting and using other technology for efficiency and retail sale. Cross-Channel Inventory.

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