Groove

NOVEMBER 10, 2022

Next, we used positive and negative keywords to target specific competitor search terms that Cordova’s products should appear for when searched. By deploying this approach, we were able to prevent Cordova Outdoors from showing for irrelevant keywords, while bidding less for those exact-match keywords that provided strong ROI.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Store Growers

MAY 4, 2020

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify.

Article 113

Article Supplies Download Other 113

SellBrite

JUNE 28, 2021

This resource offers easy, low-maintenance ways to optimize your Amazon ad spend and keyword selection for greater profits. The most popular type of Amazon PPC ad, ‘sponsored product’, lets you bid on keywords you want your product to rank for in search results. Let’s dive in. A Quick Intro to Amazon PPC.

PPC 144

PPC Recommendation BigCommerce Management 144

Kissmetrics

AUGUST 26, 2021

It should also contain keywords to boost your SEO. Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm , which helps determine what pages should rank well for certain keywords. A meta description is a great place to experiment with different keywords, phrases, or CTAs.

SEO 363

SEO Social Media Recommendation Improvements 363

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them. Single Keyword Ad Groups (also called SKAGs) offer an answer to this challenge. What Are Single Keyword Ad Groups?

Shipping Costs 125

Shipping Costs Clothing Subscription Books 125

Kissmetrics

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). It’s not just their age or authority either—factors that other sites can’t hope to match. Unsurprisingly, these sites have more than a few things in common.

SEO 289

SEO Improvements Mobile Reference 289

Store Growers

AUGUST 16, 2018

Here is what happens if you start a new campaign that targets the Search Network: Step 1: Select a Google Ads campaign type. Dark Pattern 2: The Real Keywords. New advertisers often spend a lot of time on deciding which keywords they should advertise on. That’s because of match types.

Games 122

Games Other Presentation Events 122

Kissmetrics

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. How do you find long-tail keywords that meet user intent?

Improvements 360

Improvements Social Media SEO Mobile 360

Kissmetrics

MAY 4, 2021

After eliminating exact and phrase match keywords by enforcing a “close variant” target within Google Ads, the reach of exact and phrase keywords extended by 7 percent , including misspellings, pluralized terms, and grammatical iterations. Perform Keyword Research. Use Negative Keywords. Closed Variants.

PPC 181

PPC Automotive Information Consumer 181

BigCommerce

MARCH 10, 2017

What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. This causes the bots to leave your page, negatively affecting your page’s ability to rank. Search Volume.

SEO 417

SEO eCommerce Mobile BigCommerce 417

Groove

FEBRUARY 21, 2019

Keyword Explorer. It will show you what keywords your competitors are advertising on, their average daily spend, their average cost per click and more. These include: AdWords Keyword Competitor Tool. AdWords Keyword Grouping Tool. AdWords Keyword Grouping Tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Omnisend

FEBRUARY 24, 2021

There are three types of Amazon ads: Headline Search Ads, Amazon Product Ads, and Amazon Sponsored Products. As a seller, you bid on specific keywords, such as “iPhone case,” and you’re charged when a site visitor clicks on the advert. The technical term for this type of ad is PPC, which stands for Pay-Per-Click.

PPC 97

PPC Recommendation Article Magazine 97

Kissmetrics

SEPTEMBER 30, 2021

For the most part, brand mentions are a marketing score (even when the words themselves are negative). However, you are bound to find that some people will misspell your brand name or other important keywords and hashtags you’re looking out for. Set Up Google Alerts for Keywords With Typos. By monitoring misspellings and typos.

Social Media 214

Social Media Blog PPC Marketing 214

Kissmetrics

MARCH 9, 2021

In this article we’ll cover the main differences between the two so you can decide which type is right for your business. It has its benefits but there are also drawbacks to having this type of control. Types of Ad Extensions. Automatic Extension Types. What Is an Ad Extension? Dynamic Sitelink Extensions.

Shipping Costs 248

Shipping Costs Information eCommerce Clothing 248

Store Growers

AUGUST 18, 2022

Think about things like researching keywords, organizing ad groups, and writing ads. But instead of selecting keywords, DSA matches the search terms with your site content and creates the ads automatically. As mentioned before, Dynamic Search Ads don’t work with keywords. Limited control over keywords.

Recommendation 91

Recommendation Article SEO Other 91

Inflow Insights

OCTOBER 14, 2021

Publishing helpful articles, guides, videos and other content to answer questions that target customers are typing into search engines is a key part of your SEO content marketing strategy. If you also know their buying process and needs, you can optimize your pages to match their needs and intentions. Find and Add Negative Keywords.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

NOVEMBER 11, 2020

Look for Popular Keywords on YouTube. One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine. When we type in the keyword, we see the suggestions above. By adding the word tutorial, we are now provided with more concise keywords.

Social Media 363

Social Media Channel Improvements Marketing 363

SellBrite

FEBRUARY 21, 2018

This resource offers easy, low-maintenance ways to optimize your Amazon ad spend and keyword selection for greater profits. To place your ad, PPC lets you bid on keywords that you want your product to rank for in search results. For every Amazon PPC ad, you’ll place a bid for the keywords you want your ads to rank for.

PPC 144

PPC Recommendation Merchant Services Management 144

Store Growers

NOVEMBER 27, 2018

Google has a type of advertising called Google Shopping , where algorithms handle most of the heavy lifting. You need to create a product feed from your store and Google Shopping will match your products to relevant search queries. Fact 4: Your “Keywords” Aren’t Your REAL Keywords.

Games 111

Games Article Mobile Improvements 111

Store Growers

MARCH 1, 2018

All your keywords sorted into themes. In the first post of this little series, I’ve talked about doing keyword research for Google Ads. If you followed that, you should have something resembling the spreadsheet below: Outcome of the keyword research. A number of different columns with closely related keywords.

Shipping Costs 87

Shipping Costs Article Information Customer 87

Store Growers

SEPTEMBER 5, 2021

One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic. What is Google Keyword Planner? That’s a 10x difference!

PPC 164

PPC SEO Article Payment Services 164

ROI Revolution

OCTOBER 28, 2020

Advertisers can now add keywords right from the “search terms” tab available in Sponsored Products and Sponsored Brands campaigns. Search Terms to Keywords. Adding keywords right from the search terms tab in the Amazon Advertising Console is a huge time saver. When “add as a keyword” is selected, a popup screen appears.

Books 60

Books Reference Definition Download 60

SellBrite

SEPTEMBER 10, 2019

However, once they understood Etsy search and the power of keywords — particularly how to utilize long tail keywords — everything changed. Once I figured out what people wanted, I would target longer-tail keywords and all of a sudden, sales started coming in,” Kirk said in an interview with Marmalead. Determine your keywords.

SEO 119

SEO Customer Shipping Costs Payment Services 119

Inflow Insights

MAY 3, 2019

You might think this is bad since you aren’t creating the ads and bidding on keywords. For instance, if a product category is getting few impressions (5000/month), it probably doesn’t make sense to group this one in its own campaign, which has multiple campaigns based on regions and device types. You can’t add negative keywords.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

JANUARY 31, 2022

Types of E-commerce Marketing. Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Use negative keywords to keep your ads from showing for unrelated searches.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Inflow Insights

MARCH 20, 2018

All of this be the first name on someone’s lips when they think of their type of product. This is because — with that much money to work with — Google’s Adwords algorithms start including all kinds of keywords that are only vaguely related to your core keywords — just to find places to spend the budget. Poor Keyword Cleanup.

eCommerce 148

eCommerce PPC Marketing SEO 148

Store Growers

MARCH 1, 2018

All your keywords sorted into themes. In the first post of this little series, I’ve talked about doing keyword research for Google Adwords. If you followed that, you should have something resembling the spreadsheet below: Outcome of the keyword research. Different columns with closely related keyword. From our research.

Shipping Costs 70

Shipping Costs Article Information Blog 70

Inflow Insights

APRIL 3, 2020

Plus, many businesses serve both types of customers on their platforms. If you’re targeting multiple types of businesses too, they might be searching and shopping in very different ways. If you also know their buying process and needs, you can optimize your pages to match their needs and intentions.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

OCTOBER 2, 2020

We used these thresholds to get a relatively similar amount of accounts in each tier, and they tend to be a good indicator for us on the number of campaigns, types of campaigns, and strategies. Also, it will be more important than ever to use keyword data to pause/adjust bids on keywords with low CTRs or low conversion rates.

eCommerce 100

eCommerce PPC Recommendation Other 100

SellBrite

JUNE 23, 2017

For sellers, there will always be a trade off between a low maintenance campaign structure vs. a time-intensive ‘perfect’ campaign structure that will require you to monitor thousands of keywords per product. We recommend sellers to use Broad and Exact match types only. Step 2: Set the default bid for your keywords.

PPC 165

PPC Recommendation Reference Improvements 165

Kissmetrics

AUGUST 25, 2020

Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. How do you measure the success of location-based keywords? Impeccable keyword research. Here are some great questions to ask during your first call: How do you decide what keywords to focus on?

PPC 279

PPC Multi-channel Social Media B2C 279

Store Growers

APRIL 1, 2021

Keywords & targeting. xx ad groups do not have any keywords. Quickly spot ad groups without keywords. Fix your audience source that’s sending a required parameter that doesn’t match your feed. 3 – Keywords & Targeting. Upload customer match lists. Budgets & bidding.

Recommendation 91

Recommendation Improvements Article Management 91

Store Growers

DECEMBER 14, 2018

You can see this actual score if you click on the status of a specific keyword in your account: To decide the actual order of the ads on the page, Google takes this quality scores and multiplies it with the max CPC. But I try to look at it more as an indicator of how relevant your ad is to the person on the other side typing in that query.

Shipping Costs 117

Shipping Costs Article Improvements Games 117

ROI Revolution

JANUARY 26, 2024

when deciding which type of imagery to incorporate. If your website pages have a clear, overt purpose and you’re not trying to be deceptive with your meta descriptions, this change shouldn’t negatively impact your snippets. Sources Google The Keyword Blog, New ways to search in 2024. OpenAI, DALL-E.

SEO 78

SEO Books Games Article 78

Kissmetrics

FEBRUARY 17, 2021

Problem or concern : A negative headline or introduction triggers fear and again the reptilian brain takes over (cortisol, the stress hormone, is released). Take a look at the homepage for Ubersuggest, our keyword research tool : You’ll notice an immediate psychological trigger: “Want more traffic?”. This is the middle brain engaged.

Customer Retention 303

Customer Retention Article Marketing Other 303

Inflow Insights

JANUARY 5, 2022

Before launching any new site, we recommend reading through the full guide below and following our checklist to minimize any potential negative impact to your SEO. Types of Migrations. The risk of impact to your SEO performance will vary depending on the type of migration. Table of Contents. Low SEO Risk: Site Redesign/Reskin.

SEO 108

SEO eCommerce Presentation Recommendation 108

Inflow Insights

JANUARY 20, 2021

For each Google Ad type, we’ll cover: The core strategies we use to get the best return on ad spend (ROAS) Use-case scenarios where we’ve seen good results from implementing these strategies Some of the newest features and product offerings — and how to make the most of them. Step 3: Build and apply the negative keyword lists.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78