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7 best newsletter software for 2023

Omnisend

Reading Time: 10 minutes Having the right newsletter software is no longer just an optional part of marketing for businesses—it’s a necessity. Sharing newsletters is crucial in turning your subscribers into prospects and eventually customers. It also discusses some powerful newsletter platforms worth considering.

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July newsletter ideas to spruce up your next campaign

Omnisend

Fourth of July is the most popular holiday in America, and brands would be wise to take advantage of this and send out marketing newsletters in line with this theme. Customers love receiving special content — and July newsletters are a great way to make your brand stand out amidst all the noise.

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4 Ways to Personalize Your Customer Newsletter

Optimizely

Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. Here are 4 ways to get started: 1.

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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. This purpose-built newsletter aligns perfectly with our mission to inspire people to run their path and be active.”

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Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Retail TouchPoints

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

Diehard users love the interface for the way it facilitates truly polished omnichannel campaigns, as well. For example, if you use email newsletters or social media, HubSpot’s CRM can track the interactions and capture the contact info of visitors.

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design:retail, Powered by Retail TouchPoints Debuts Today

Retail TouchPoints

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives. Executives can now visit RetailTouchPoints.com to see the new and improved experience and design:retail content.

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