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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Harmon: We’ve done work for Rick Caruso , who has developed some of the popular outdoor malls in Southern California such as Palisades Village, Encino Marketplace and The Grove, and I learned a lot from him about how to create engaging experiences and keep people there. He’s also been good about creating scarcity.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

However, it is the depth of programming planned that validates HOKA’s commitment to its core demographic of outdoor enthusiasts — from novices to specialists. As in any community-driven store, the goal is to build relationships and foster loyalty.

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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail. Case in point: REI ’s expansion of its outdoor gear rental program is being positioned as part of the retailer’s well-known commitment to sustainability.

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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Context is especially important for sports and outdoor brands.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

Outdoor Shopping Centers Should Make the Streets Feel Alive. Outdoor shopping centers have a distinct advantage during this recovery period: people have been more comfortable outside than inside throughout the pandemic. They are also using the space for transitional or pop-up events for retailing and or fitness.

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