article thumbnail

Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

article thumbnail

Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail. But many of these tasks may just represent the low-hanging AI fruit.

Retail 307
article thumbnail

CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Retail TouchPoints

RTP: Data sharing is a key recommendation that underlies this report. Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era. Why is this such an issue for both parties? Is it just complacency, or a lack of the right processes and tech? Minkow: It’s definitely a combination.

article thumbnail

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Beyond the Shelf. Personalization goes beyond discovery, as well.

eCommerce 268
article thumbnail

What is Omnichannel Personalization?

Kibo

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

article thumbnail

Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. A connected omnichannel loyalty experience that works in-store and online.    That’s where a mobile app is so valuable.