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Loyalty Programs vs. Pay to Join Memberships

Smile.io

True customer loyalty is a brand for every ecommerce brand.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.

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Target Adds Paid Option to Loyalty Program

Retail TouchPoints

Target is adding a paid option to its loyalty program, offering free same-day delivery from the retailer’s Shipt subsidiary and its 100+ retail partners. The Target Circle 360 program’s annual $99 fee will be only $49 (for the first year) for customers who sign up from April 7, when the program kicks off, through May 18, 2024.

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

First, it found 74% of respondents had increased their money-saving methods for online shopping last year, such as using coupons or joining loyalty programs that delivered discounts. August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% But there are possible headwinds on the horizon.

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UPDATE: Target Adds Paid Loyalty Program, Plans 300 New Stores Over Next 10 Years

Retail TouchPoints

Original story begins: Target is adding a paid option to its loyalty program, offering free same-day delivery from the retailer’s Shipt subsidiary and its 100+ retail partners. Program members will be able to earn Target Circle Rewards and save with personalized deals.

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Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

Retail TouchPoints

All of this] creates loyalty and that health authority [with our customers]. And then the final layer is the loyalty programs that take all that and make it easy and more affordable.” When asked the first thing that comes to mind when one thinks of CVS , chances are good that many people will say the receipts.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The bigger challenge is just breaking through the noise for consumers without having to pay more and more for online advertising. The bigger challenge is just breaking through the noise for consumers without having to pay more and more for online advertising. Ask Questions, Get Answers.

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Are Pay to Join Loyalty Programs Like PC Insider Effective?

Smile.io

President’s Choice recently announced the launch of its’ new fee-based PC Insiders program, joining similar pay to join programs like Amazon Prime in the loyalty sphere. What motivates customer loyalty? GET THE FREE GUIDE.