Retail TouchPoints

OCTOBER 6, 2023

During the Retail Innovation Conference & Expo we were able to get an exclusive look inside the brand’s scrappy, rebellious growth playbook thanks to its Director of Digital Retail Natalie Cotter. 4 Reasons Why the Liquid Death Brand Resonates Liquid Death has at least one business basic covered: the product itself is great.

Food and Beverages 264

Food and Beverages Social Media Marketing Consumer 264

Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Influencer livestreams drive organic brand awareness and product conversions.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Retail TouchPoints

DECEMBER 7, 2021

Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

Optimizely

NOVEMBER 1, 2018

Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Probably not. What are these steps?

B2C 354

B2C Marketing B2B Article 354

UpSellIt

MARCH 27, 2024

However, it’s not just about making content fit smaller screens; it’s about creating impactful content that inspires quick action. Mobile users display distinctive behaviors and preferences, often engaging in quick browsing sessions and favoring easy-to-navigate sites that allow them to find products or information quickly.

Mobile 114

Mobile Recommendation Technology Shopping Carts 114

Retail TouchPoints

SEPTEMBER 21, 2023

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie marketing machine has reinvigorated retailers and inspired them to get even more creative with their partnerships. Will our customers love it?

Consumer 257

Consumer Marketing Customer Retail 257

lateshipment

OCTOBER 30, 2023

To help you provide a great post-purchase experience and reap its benefits, we have developed a playbook covering everything you need to know about creating an e-commerce post-purchase strategy that will improve the customer experience and boost customer retention this Holiday Season and beyond.

eCommerce 130

eCommerce Shipping Costs Shipping Customer Experience 130

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Games 179

Games Marketing Events Merchant Services 179

BigCommerce

JULY 26, 2018

Unsurprisingly, Twitter, Pinterest, and even LinkedIn are also developing more options for video, because it’s the way audiences expect and want to receive content. 82% of Twitter users watch video content on Twitter. Then I’ll send you on your way with: Our ecommerce video marketing playbook. Product demo videos.

Social Media 287

Social Media BigCommerce Demo Events 287

Retail TouchPoints

SEPTEMBER 7, 2023

Yes, this is a vastly simplified summary of decades of digital and logistical innovation, but it’s also true — Walmart is unabashedly following Amazon ’s ecommerce playbook, right down to hosting a fanfare-filled event for its marketplace sellers. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. 13 and 14.)

Fulfillment 312

Fulfillment Events eCommerce Customer 312

Kissmetrics

DECEMBER 30, 2020

Even if you publish the best content on any given content, Google might not rank it. It takes a lot more than just content to get Google traffic these days. Sooner or later, you’re going to need high quality links to your content. Example #1: Blogger Outreach for Outdated Content. In fact, they usually don’t.

SEO 359

SEO Recommendation Blog Other 359

Retail TouchPoints

SEPTEMBER 20, 2023

A big question right now for a lot of DTC brands is how to acquire new customers, how to sell more product. For now, Haisfield is content to continue building and growing in Charleston (and online of course), but that doesn’t mean he’s written off the DTC-stronghold of SoHo completely.

Events 264

Events Outdoor Travel Clothing 264

ROI Revolution

SEPTEMBER 30, 2020

New Content: 2020 Holiday Retailer’s Ecommerce Playbook! In our 2020 Retailer’s Holiday Ecommerce Playbook , you’ll discover insider insights from experts at ROI Revolution, Attentive, Pepperjam, + Trustpilot to overcome your brand’s biggest Q4 challenges. Product Carousel. Search In-Grid.

eCommerce 78

eCommerce Blog Reference Other 78

GetElastic

JANUARY 5, 2023

The truth is that most commerce platforms have self-imposed constraints that were not designed to meet the needs of companies with unique product sets, checkout processes, channels and more. Reinventing the D2C Playbook. They’ll impulse buy your product on social channels because you caught them at the right time.

Social Media 78

Social Media Channel Shopify Fulfillment 78

ROI Revolution

OCTOBER 10, 2022

Thinking of Google’s Search Quality Rating Guidelines like a playbook will help you better maintain keyword rankings across your site. From quality of written content to E-A-T, your ability to comply with Google’s guidelines dictates whether you’re rewarded or docked during and after Google Algorithm Updates.

SEO 78

SEO Games Article Fulfillment 78

Groove

NOVEMBER 25, 2019

The Sales Hub allows users to connect one-on-one with prospects through the use of sequences, meetings, playbooks and pipeline management. The tool first featured only the Marketing Hub, which has since remained its flagship product. The Evolution of Inbound Marketing. Much has changed since HubSpot was founded in 2005. Website CMS.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Sailthru

DECEMBER 18, 2019

Here are five of them: Add Value with Content. Social listening platform NewsWhip found that 70% of consumers would rather learn about a brand through content than ads. Ideally that content is relevant , a door that a new purchase leads wide open. Download The Ultimate Playbook to Triggered Messaging here !

Customer 117

Customer Recommendation Download Channel 117

Kissmetrics

OCTOBER 25, 2021

For example, there are a variety of email tools , such as access to email templates and sales content. This gives you a better idea of who’s interested in your product or service, thus allowing you to target the right type of prospects who are the decision-maker in the sales process. What are sales productivity tools?

Demo 278

Demo Social Media Marketing Management 278

Kissmetrics

JANUARY 21, 2021

The content available to you is dependent on who you follow. For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. Take a page out of their playbook and do the same thing with your audience. Create a room and announce your new product or features.

Social Media 311

Social Media Recommendation Other Download 311

Liveintent

MAY 14, 2021

The three main types of native ad formats are branded content native ads, in-feed native ads, and content recommendation native ads. Branded content native ads. Publishers will partner with an advertiser to create a unique piece of content on behalf of their brand, retaining the publication’s unique voice and tone.

Recommendation 79

Recommendation Social Media Article Other 79

GetElastic

MAY 12, 2022

Just as you map product placement and displays in-store with branding considerations to draw the customer over, the same actions happen in a virtual store to entice the shopper from their chosen device. Product merchandising is about having the right assortment, and showcasing it at the right time to the right customer. Go to Playbook.

X-cart 78

X-cart eCommerce Technology Accessories 78

GetElastic

JULY 8, 2022

Ecommerce personalization is the process of creating customer-centric eCommerce sites that dynamically display specific content, product recommendations, and explicit offers based on past activities, browsing behavior, purchase history, demographics, and other personal data. eCommerce Merchandising Playbook. Source: Twilio.

eCommerce 78

eCommerce B2B Beauty and Health Multi-channel 78

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. The traditional retail model relies on physical stores for product distribution. By cutting out middlemen, D2C brands can sell high-quality products for less directly to consumers. With the D2C model, all you need is a product.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

FEBRUARY 7, 2022

Not only does the product itself stand apart from typical end-of-life offerings, but the sales process is transacted entirely remotely, at one of the most sensitive moments in many people’s lives. Just like the products it creates, the origin story of Eterneva is very personal. Their category doesn’t have a playbook.

Consumer 279

Consumer Social Media Games Customer 279

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Tracey Wallace: Content Director at Klaviyo. She now works as Content Director at Klaviyo. Search Engine Optimization Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

365 Retail

JANUARY 29, 2024

Retailers can implement similar strategies by collecting and analyzing customer data to tailor their product offerings, marketing campaigns, and overall business strategy. Retailers can incorporate similar gamified strategies to keep customers excited about their products, encouraging repeat purchases and brand loyalty.

Payment Services 52

Payment Services Social Media Retail Customer Retention 52

Kissmetrics

NOVEMBER 25, 2020

It is targeted to motivated people who are ready to buy your products. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. This ability increases conversion rates as it offers prospects deals on products or services they’re actively looking for.

Events 363

Events Mobile SEO Marketing 363

Kissmetrics

DECEMBER 18, 2017

Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door. When it works, that is. These are all great.

Marketing 219

Marketing Social Media Webinar B2B 219

Kissmetrics

MAY 23, 2018

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. It’s now smart enough that it no longer has to rely on simple keywords to tell it what your content is about. This is how Google can make sure it’s bringing back the most relevant content to its users. Don’t worry.

Customer 209

Customer SEO Mobile Article 209

Sailthru

MARCH 8, 2019

We recently published The Ultimate Playbook to Triggered Messaging for Retail Marketers to help retailer marketers make the most of these powerful messages. Amazon takes it one step further with this triggered message that lets the customer know the discount is ready and also recommends products to use it on. They’re also effective.

Travel 74

Travel Multichannel Download Events 74

365 Retail

OCTOBER 20, 2022

When it comes to driving sales, email has always been one of the most effective channels, especially considering its ability for the hyper-personalisation of content and offers that consumers demand. Find out more by downloading your copy of The Relationship Marketer’s Playbook for Holiday Planning 2022 by Cheetah Digital.

Retail 52

Retail Omnichannel Customer Retention Channel 52

ROI Revolution

SEPTEMBER 7, 2021

4 content SEO tips for the holiday season. Below are 4 content SEO projects you can work on now for a more successful holiday season! If a page contains no textual content besides an image, search engines could determine the page has thin content and might not be useful to searchers. September 7.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

Liveintent

APRIL 24, 2018

Its A9 group allows them to bridge the gap between marketing and advertising to sell its own products more efficiently. When products are displayed (used to identify busy times of a day, of a week, of a month, of a year so that they can try to show promos at the busiest time to be noticed). What content resonates with them.

Marketing 79

Marketing Arts Customer Data Banking 79

Sailthru

NOVEMBER 25, 2019

Best Sellers: These recommendations give shoppers confidence they’re buying a good product. Retailers can use these recommendations during the holidays to feature products that effectively convert first-time buyers. Showcase the products you feature. Check out our 2019 Holiday Marketing Playbook here.

Gifts 78

Gifts Recommendation Shopping Carts Social Media 78

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I I’m your host, David Vogelpohl.

B2B 122

B2B Merchant Services Payment Services Payments 122

FastSpring

OCTOBER 14, 2019

A significant portion of these increased sales stems from gift purchases—when someone purchases a digital product with the intention of giving it to another individual. Purchasing digital products as a gift for family or friends is now easier than ever with the gift purchase feature in the FastSpring platform. How to Purchase a Gift.

Gifts 63

Gifts Payment Services Payments Reference 63

ROI Revolution

OCTOBER 5, 2021

We’re about to head into October, which is a great time to ensure your product review strategy is in place. With 93% of shoppers saying online reviews have influenced their purchase decisions, there’s a wealth of opportunity for brands like yours to acquire more customers and boost conversions through product reviews. September 7.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120