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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Mobile marketing is a key tool that retailers in the ecommerce industry can use to be a force within the experience economy. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain. This means that if a power tool is stolen, it won’t work.

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Guide to Using Point-of-Sale Data for Intelligent Retail Execution

RepslyBlog

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent strategy for where and how to invest at retail.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now.

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FTD Deploys New Online Tools in Bid to Expand Adoption by SMB Florist Network

Retail TouchPoints

Over the next six months, FTD plans to add capabilities such as automated customer email follow-up, social media integration, digital zoom-in tools and payment integration with Apple Pay , Google Pay and PayPal. Applying New-School Technology to Old-School Customer Service. they see everything, cross channel.”.

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How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. However, with today’s technology, these systems provide so much more. Tracking Sales.