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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022.

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Your 2022 holiday ecommerce strategy will need to take this into account. Let’s dive into the top five tips you need this year to create a profitable 2022 holiday ecommerce strategy for your brand. ROI 2022 Holiday Ecommerce Strategy Tip. ROI 2022 Holiday Ecommerce Strategy Tip. ROI 2022 Holiday Ecommerce Strategy Tip.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

The post Conversion 101: Creating an SEM Legend for Improved PPC Campaigns appeared first on Bryan & Jeffrey Eisenberg. So what question do your personas need answered before they buy from you? Contact us if you need help answering this question. .

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