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Sally Beauty Rolls Out Free Virtual Hair Coloring Consultations

Retail TouchPoints

The virtual sessions take approximately 15 minutes; customers can choose whether to have a video consultation or text chat. “Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,” said John Goss, President of Sally Beauty in a statement.

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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Which Shopping Cart is Best for Your Business?

ecomdash

Well, this is why shopping carts like Shopify ang BigCommerce exist. A shopping cart is a type of ecommerce software that helps website visitors purchase items online. With the many options on the market these days, how do you choose the right shopping cart for you? Abandoned cart saver. E-University.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. We recommend building various lists to segment subscribers based on their interests and demographics.

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Pay Per Click Advertising Platforms You Need In 2022

Groove

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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Computer Vision and AI: the new weapon against shoplifters

365 Retail

Inferring meaningful information from digital images and videos: retailers’ hopes to have a new, highly efficient tool against shoplifting, loss and organised crime in future are based on Computer Vision, a sub-segment of Artificial Intelligence (AI). The recorded video sequences are matched with pre-defined loss scenarios in the background.