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Case Study: Shelf Intelligent Media turns retail media spend into real growth

Profitero

Retail media case study. Profitero's Shelf Intelligent Media drives incremental growth, new buyers and ROAS in a growing, competitive retail media market.

Retail 78
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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

What we’re talking about is how retailers today are using practices developed in ecommerce environments to turn their stores into data-rich sources of information, and then act on that intelligence. Electronic shelf labels inside a Rema 1000 store. and Vancouver, Wash. —

eCommerce 286
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Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Retail TouchPoints

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 304
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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

Retail 298
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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the real power of these media networks lies within the four walls of the store. Conversations surrounding “Store as Media” have ramped up amid the rapid acceleration of digital behaviors.

Retail 325
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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

These data-driven, digitally connected store experiences are powered by various tools and technologies, such as computer vision, electronic shelf labels (ESLs) that push dynamic pricing into store aisles and interactive digital screens that amplify retail media network (RMN) advertising and influencer content.

ACH 283