Social Media Marketing Consulting

Neil Patel

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

March 2021 Social Media Water Cooler

ROI Revolution

Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. Over time, we’ve seen more and more people opt to digest news and information on their phones, tablets, or desktop vs. traditional print media.


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November 2020 Social Media Water Cooler

ROI Revolution

With that trend, online sales this holiday season are expected to exceed $189 billion, which represents a 33% increase year-over-year. We hope you enjoyed the November 2020 Social Media Water Cooler! Published November 16, 2020. Snapchat Capitalizing on Commercial Success.

October 2020 Social Media Water Cooler

ROI Revolution

Instagram continues to blur the lines between social media and commerce. Trends indicate that users continue to rely on ecommerce more and more. We hope you enjoyed the October 2020 Social Media Water Cooler! Published October 13, 2020.

LOFT Cancels Plus Sizes, But Will Social Media Cancel LOFT?

Retail Touch

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. News Briefs loft plus-size apparel retail social media backlash size-inclusive sycamore partners

The Ultimate Guide to Social Media for E-Commerce

Neil Patel

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels.

The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so.

The 6 Most Effective Types of Social Media Advertising in 2017


Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation.

7 Social Media Trends to Watch and Capitalize On in 2018


The trend is your friend. Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as “just” a trend, and you may be late to the party of the year. Remember when Facebook was a “trend”? Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Social Listening.

June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. Published July 1, 2020.

June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. Published July 1, 2020.

Social Media Water Cooler: June 2019

ROI Revolution

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. On April 30th, Facebook held their annual F8 conference with more than 5,000 developers, creators, and entrepreneurs coming together to discuss the recent technological advances and opportunities for the future of the social platform.

December 2019 Social Media Water Cooler: Q4 Wrap Up

ROI Revolution

So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. But before we get into that, let’s start our Q4 wrap up with a social media advertising term you should know!

What is Vero? 9 Things About the New Social Media App


Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. The point is, there are hundreds of social media platforms out there that you’ve never heard of, for virtually every niche, interest, or group of people. What is Vero Social Media? It’s true social.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. 2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences. Thankfully, there is a wide array of tools you can use to automate social media marketing.

How to Use the Boomerang App for Social Media Marketing Campaigns

Neil Patel

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. It’s important, therefore, to use trends to diversify your content. Social Media

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role at Splashlight (a leading visual content creation company geared towards e-Commerce and social media), give me a unique perspective on the importance of visual content to drive purchase decision and conversion in e-Commerce and social media. We are at a stage where social media communication can dictate trends to consumers.

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Through Facebook’s Target Rating Point (TRP) Buying system, businesses can sync their social advertising to run between, throughout, or after their TV campaigns. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. Conversion Tip: Success in social media comes from being able to react to the analytics in near real-time. AddShoppers – A Social Sharing Platform which uses Reward sharing.

January 2020 Social Media Water Cooler: New Tools and Facebook’s Domination

ROI Revolution

Welcome to the first Social Media Water Cooler of 2020! Forecasts predict the social media platform will see ad revenue soar to $13.9 Thanks for joining us for the January 2020 Social Media Water Cooler! Published January 15, 2020.

New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. Engagement by social network.

This Easter, Give the Gift of Charcuterie


The Charcuterie Trend. This food trend is hot on social media right now. Check out these delectable images posted by the foodie Instagram account, sdgastronaut as an example of just how popular this food trend became in 2020 during the nationwide shutdown.

Gifts 311

Social Media Water Cooler: July 2019

ROI Revolution

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. ” Looking for more social media news and insights? Check out our previous editions of the social media water cooler: June 2019 , Q1 2019 , Q4 2018 , Q3 2018. Q3 has officially begun!

25 Social Media Tools That Experts Use to Streamline Their Marketing

Neil Patel

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience.

How to Find Paid Social Media Keyword Ideas From Top Hashtags

Neil Patel

When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground.

The Social Media Water Cooler: Q3 in Review

ROI Revolution

With Q3 in the books, we thought now would be a good time to introduce the first edition of “The Social Media Water Cooler.” ” We’re launching this new initiative to provide a platform to discuss popular social media trends and topics that are incredibly relevant to the digital marketing industry. Looking for even more social media insights? Company Digital Marketing Featured Blog Industry News Paid Social Media Advertisin

Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template]


What are the top marketing trends 2020? Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla. The post Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template] appeared first on MakeWebBetter.

10 Social Media Apps for Ecommerce Businesses


For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. It’s a great way to brainstorm social media marketing ideas and campaigns when everyone involved can’t be in the same room. #3 The quality of the image is one of the most important aspects of your social media posts.

Should Retailers Sell Directly on Social Media?

Retail Next

Should retailers sell directly to shoppers on social media? More than 70 percent of American adults use at least one social media platform, according to a 2019 Pew Research Center survey. It is also important to realize that social media platforms aren’t all the same.

The Top 5 Mistakes People Make with Social Media Marketing


Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

How to Sell More Products Across Different Social Media Channels


Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. You have to understand that you can’t communicate or engage with your audience in the same way across every social media site.

Navigating The Evolving Social Media Landscape


Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.

17 Charts That Show Where Social Media is Heading

Neil Patel

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. These social sites command so much traffic, that we have no choice but to be on them. So, what should you do with your organic social reach? Expect less traffic from the social web, even if you pay for it.

Instagram Checkout: Social Media’s Biggest Opportunity for Online Sellers Right Now


If you consider just one new social media advertising opportunity in 2019, this should be it. . Instagram Checkout is the future of shopping on social media — one that takes shopping on Instagram to a whole new level. . Brands ChannelAdvisor Digital Marketing Industry Trends Marketplaces checkout on instagram facebook instagram marketplacesInstagram has just announced its latest program for e-commerce sellers, and it’s going to be big. .

How Social Media Influencers Can Destroy Community

In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend. Chances are that you and your business have considered influencer marketing. But is influencer marketing the home run that many marketers think it is, or is there more to it under the surface? Commerce Tips

January 2021 Social Media Water Cooler

ROI Revolution

In the wake of the January 6th events at the United States Capitol, 13 social media platforms took swift action to ban or disable Donald Trump’s accounts , citing everything from policy violations to risk of further incitement of violence. Published January 22, 2021.

Social Commerce in 2019: Promote Your Magento Store on Social Media

Onilab User Guides

With the rising influence of social media on all spheres of our lives, brands that don’t utilize social networks for self – promotion will drop out of the game in no time. Social networks provide availability, speed, and ease of use – everything that customers seek today. To make the most out of social media presence, business owners should develop a smart strategy for communicating their message via the most popular platforms.