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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Insiders

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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

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How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

Retail TouchPoints

The latter is a particularly welcome development for large purveyors like Vintage Wines, which now have more options and space to introduce their offerings to consumers, and Kogan has been integral in rolling this out across the company’s portfolio at retailers across the country.

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Customers are Tired of Empty Shelves, and it’s Time for a Fix

Retail TouchPoints

grocery shoppers, 78% of consumers have experienced out-of-stock products in-store over the last 12 months, and 68% have experienced the same issue online. Improving Customer Satisfaction and Building Loyalty Customer satisfaction and product availability go hand in hand: customers are happy if stores have what they want, when they want.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

Consumers have moved on to a very digitally led lifestyle and mindset, whereas the retail industry, at least many legacy retailers, still think of digital commerce as separate from store commerce. . This strategy could hold water. And governance consultant Diligent expects investor activism to increase again in 2022.

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Why Your Loyalties Should Lie With Amazon, Despite the FTC Lawsuit.

Algopix

Amazon started the trend of 2 day free and fast shipping back in 2005, creating a new norm of customer expectation. Amazon’s recent efforts of providing 1-day free and fast shipping, improves customer experience. metro areas arrived either the same day or next day.