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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

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How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

Retail TouchPoints

The latter is a particularly welcome development for large purveyors like Vintage Wines, which now have more options and space to introduce their offerings to consumers, and Kogan has been integral in rolling this out across the company’s portfolio at retailers across the country.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

We’re also going to do a huge Fashion Week experience, really leaning into the nostalgia of 2005, and then I have some amazing activations planned for next year. Nothing is 100% set in stone, but it’s mainly about having consistent messaging and reminding the consumer we’ve been here for 20 years.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

Consumers have moved on to a very digitally led lifestyle and mindset, whereas the retail industry, at least many legacy retailers, still think of digital commerce as separate from store commerce. “To The market last year was rewarding transformations [like HBC’s] with a higher valuation ,” said Gokki. “

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4 Reasons SMS Marketing is More Popular Than Ever

UpSellIt

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. In June 2005, Americans sent approximately 7.25 billion text messages.