Vera Bradley Names Chief Growth Officer to Drive Pura Vida’s Next Stage of Development
Retail TouchPoints
MAY 5, 2022
Andrews joins Pura Vida from Party City where she was Head of Ecommerce and Digital Operations and led the company’s re-platforming, which resulted in a 60% increase in site conversions. Prior to Party City, she served as CIO and Chief Digital Officer of UNTUCKit ,and has also held positions at Tadashi and babystyle.
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