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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

And with recommerce technology startup Trove raising $77 million in funding during late August 2021, I predict we’ll see more established brands get into this game. Indeed, it’s wise to offer shoppers as many online and offline options as possible to meet them where they are in the customer journey.

Consumer 316
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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide. drop in overall retail sales.

eCommerce 164
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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage. Without a doubt Amazon has been central to shaping ecommerce as we know it today.

eCommerce 277
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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009.

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High growth e-cigarette brand opts for Brightpearl to light up multichannel expansion

365 Retail

Irish vaping brand Ecirette is set to transform its business operations with Brightpearl’s game-changing retail operating system (ROS). Since they launched in 2009, Ecirette has experienced phenomenal success, growing from one of the first online vaping stores to one of Ireland’s leading e-cigarette brands.

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5 Millennial Stats Marketers Need to Know

Sailthru

Now 26-40 years old, Millennials, also referred to as Gen Y, saw their parents impacted by the 2007-2009 Great Recession and now make up the majority of parents to children under 18. Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Here are some examples: allowing employees to talk about products and services publicly establishing a 1-to-1 communication channel asking for feedback not hiding criticism, and addressing it publicly. The search engine game is too important to be ignored, and it is the first step in restoring your image. Easier said than done!