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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes.

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The State of eCommerce Subscriptions in 2020

ESW

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. Using Data to Unlock Expansion Opportunities. Online fishing enthusiast destination Catch Co.

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Coffee specialist Will Kenney joins 200 Degrees senior team

365 Retail

Nottingham-based 200 Degrees – which recently announced its 12 th coffee shop which will open in Manchester next month – currently has 11 distinctive coffee shops in England and Wales and five barista schools, as well as wholesale, subscriptions and e-commerce.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Measuring your LTV of customers depending on their acquisition channel makes it easier for you to distribute funds to sales and marketing efforts that will bring in customers that will stick around for longer. By the time Q2 of 2012 hit, it had dropped by 2%. No company has unlimited funds, so you must spend your money wisely.

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