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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Consumers want what is best for their dog; it’s personal.

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The State of eCommerce Subscriptions in 2020

ESW

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. We are immensely grateful to John and Hisao for having the vision, ambition and commitment to turn Peloton into the iconic consumer brand it is today,” said Boone in a statement. Both programs also include a $150 one-time setup fee. “As

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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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Why Now Is An Amazing Time To Start A Subscription Box Service

Lemonstand

There has never been a better time to start a subscription box service. From 2013 to 2016 alone , the number of visitors to subscription box websites has grown by over 3,000% — from 722,000 to 21.4 And as of March of 2016, there were more than 2,000 subscription box services in the U.S. A Few Subscription Box Service Winners.