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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 301
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How the Olympics Set the Pace for Headless Commerce

GetElastic

As Vancouver celebrates the 10th anniversary of the 2010 Winter Olympics, I can’t help but reflect on how the Games were the catalyst of something big for our organization - something that changed the game for the entire e-commerce industry. .

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. Make Mobile Count. Make Mobile Count.

Mobile 839
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How to Target Generation Z Through Paid Ads

Kissmetrics

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. For instance, they love gaming. Indeed, two-thirds of Gen Z males describe gaming as a core part of their personal identity. and spend an average of three hours a day on their mobile devices.

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7 Business Models for Monetizing Digital Content

GetElastic

This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy. The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Subscriptions. Microtransactions.

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Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

GetElastic

Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe. Elastic Path has always been focused on experience-driven commerce.

Payments 146
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Keyword call tracking is a game-changer for voice interactions.

Marketing 362