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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Hook Customers With An Introductory Offer: Convertible Subscriptions Model.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. Not only did they succeed in building a great company, they transformed an entire industry by leveraging fitness and technology. Their impact will resonate long after their departure.”.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video. Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Subscriptions. The YouTube Algorithm’s Evolution.

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Printful vs Print Aura: Which POD Solution Should You Choose?

Ecommerce Platforms

Printful provides access to the latest printing technology, with options like embroidery, DTG , and all over printing. Introduced by Matt Brickley in 2012, Print Aura focuses mainly on custom garment design, with hundreds of different options to choose from in different styles, colors, and sizes.

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7 Business Models for Monetizing Digital Content

GetElastic

This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy. Subscriptions. The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify).

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

which was founded by Ross Gordon in 2012, began with a lure and tackle subscription model named Mystery Tackle Box, and 10 years later the brand remains true to its mission to “rescue people from the indoors.” Luring Consumers with Experiential Brick-and-Mortar Stores. Online fishing enthusiast destination Catch Co.

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Your Quick Start Guide to Cross-Border Ecommerce in China, India & The Middle East

BigCommerce

Centuries before GPS and various forms of travel technology, navigators relied on stars to point them in the right direction –– using them as a guidance tool while embarking into territories and corners of the globe not yet reached. . Understanding Store Types; Service versus Subscription . Subscription Accounts.