article thumbnail

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

article thumbnail

November 2019 Social Media Water Cooler: New Ad Capabilities & Automatic Ad Translations

ROI Revolution

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! WhatsApp joined the Facebook family in 2014 as a messaging app used in over 180 countries. Thanks for joining us for the November 2019 edition of the Social Media Water Cooler!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards.

article thumbnail

The Ultimate Guide to Using UTM Parameters

Kissmetrics

This means that UTMs stick around and can give misleading data for cross-platform social media sharing. There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred. Insert UTM Parameters to Social Media Links. or Google Link Shortener.

article thumbnail

How to Use LinkedIn’s Social Selling Index Like a Pro

Kissmetrics

LinkedIn is a perennially underrated social media platform. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. What Is LinkedIn’s Social Selling Index? Find your Social Selling Index.

article thumbnail

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty.

Channel 217
article thumbnail

Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Recommendations. You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. We also like to see integrations to social media stores and marketplaces, like on Instagram and Facebook.