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Closing the mobile conversion gap with PWAs

GetElastic

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. billion, respectively, sent in 2017.” .

Mobile 151
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Mobile’s impact on holiday shopping and how to compete next season

GetElastic

The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile. Source: 2018 Q4 Mobile Commerce Insights Report?. Strategize special offers.

Mobile 160
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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

trillion in 2017 and are expected to reach 4.9 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C. In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

eCommerce 210
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Metal Tech 4x4 increases mobile sales with Amazon Pay. According to the Metal Tech 4×4 team: “The Amazon Pay button has been great, especially with our mobile device customers.

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eBay Open 2017 Conference Recap

ChannelAdvisor

Sellers had the opportunity to attend a range of sessions, including presentations by Hal Lawton, Senior Vice President of eBay North America; Bob Kupbens, VP, B2C Selling & Global Trust; and Mohan Patt, VP, Buyer Experience, Product and Engineering on how eBay is modernizing and simplifying the business. Optimize for mobile first.

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Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Optimizely

And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever. Keep a close eye on the mobile vs. desktop shopping experience. It’s been well documented that people are inseparable from their phones these days, and that means holiday shopping has gone massively mobile.

eCommerce 186
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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. And the world of mobile optimization is tricky, especially when combined with ever-changing search and social algorithms. So, that’s a TON of money.

PPC 279