A Slightly Better Version of Mediocre
Steve Dennis
APRIL 3, 2020
The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. Under CEO Terry Lundgren, Macy’s embarked on a number of major multi-year initiatives to become more customer relevant.
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