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A Slightly Better Version of Mediocre

Steve Dennis

The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. Under CEO Terry Lundgren, Macy’s embarked on a number of major multi-year initiatives to become more customer relevant.

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The Increasingly Useless Middleman

Steve Dennis

The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it serves, carrying local inventory, owning and creating attractive environments to sell the product, and so on.

eCommerce 211
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). Get the book Inc. Channel expansion and high-growth pains. Data shows that as of 2017, Amazon’s global retail revenue continued to climb, as seen below (note the reporting change in Q1 of 2017). Let’s take a look at those next.

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Predictive Analytics Brings Retailers Closer To Omni-Channel Customers

Retalon

We’ll focus on how Retalon predictive analytics can convert data to tangible actions, building a consistent experience for your customers, and stay agile and flexible enough for such a dynamic reality in multi-channel retailing. Lack of organizational alignment and business rules for compensation/incentives by channel.

Channel 32
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6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. Whether it’s social monitoring tools, voice search, or multi-channel marketing automation, technology regularly changes the way we reach our audiences. Signing up gives you access to exclusive e-books that help you develop your written communication and marketing skills. In a 2017 survey, 64.5%

Marketing 226
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6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. Whether it’s social monitoring tools, voice search, or multi-channel marketing automation, technology regularly changes the way we reach our audiences. Signing up gives you access to exclusive e-books that help you develop your written communication and marketing skills. In a 2017 survey, 64.5%

Marketing 216
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Macy’s Looks to Loyalty to Drive Revenue; Nike and The New York Times Focus on Personalization

Sailthru

Increasingly, it’s by leveraging direct connections with consumers built through loyalty programs , email, and multi-channel personalization. Nike’s 2017 fiscal year, which ended in June, revealed slowing growth through its retailer sales. How do savvy brands increase their sales?