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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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5 Ways To Amplify Your Brand’s Mobile Influence

RTP blog

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150
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Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales

Sailthru

We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017. Based on the growth of online shopping app downloads on Black Friday, which reached 2.7 Based on the growth of online shopping app downloads on Black Friday, which reached 2.7

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Countdown to Catalyst: The First-Timer’s Guide to Catalyst 2017

ChannelAdvisor

To help ensure you get as much as possible out of Catalyst 2017, we’ve put together a quick-reference guide tailored for newcomers. Catalyst 2017 will be your best opportunity this year to hear from the industry’s biggest influencers in one central location. We’re excited to see you at Catalyst 2017! Once-in-a-Lifetime Keynotes.

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Holiday Readiness: 3 Tips for Finding the Perfect Pitch for Voice Search and Assist

RTP blog

In 2017, one in four shoppers used voice-enabled digital assistants — like Amazon Echo or Google Home — to buy products from an online retailer. When done well, this can be a game changer for generating rich SEO that puts your brand well ahead of the competition. In 2017, the Columbus Day holiday saw a peak in online traffic.

SEO 150
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How Push Notifications Can Increase User Engagement (With Examples)

Kissmetrics

It’s hard to imagine going anywhere without your mobile device these days. Mobile phones have been around since 1973, but shockingly, they were only used to make or take calls (and they were bulky and expensive too). — Heather | Heat (@HeatwaveDesigns) August 4, 2017. They do it through push notifications.

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Sailthru Launches Third Annual Retail Personalization Index

Sailthru

Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. At the same time, personalization is a broad concept that encompasses everything from pasting a customer’s first name in an email subject line to mobile apps designed for connecting shoppers with their favorite salespeople.

Retail 74