article thumbnail

Home Depot Rebrands Retail Media Network as Orange Apron Media

Retail TouchPoints

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. We are very excited for this new chapter of our retail media organization, Orange Apron Media,” said Babcock in a statement.

Retail 232
article thumbnail

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Here are the sessions you absolutely have to attend at IRCE 2018. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05. What’s Next: Social.

article thumbnail

Neiman Marcus Adds C-Level Brand and Retail Leaders

Retail TouchPoints

Seeking to advance its Revolutionize Luxury Experiences initiative, Neiman Marcus Group has named executives to fill two new high-level positions: Chief Brand Officer and Chief Retail Officer. Ward has been with Neiman Marcus since 2018, most recently as SVP, Customer Engagement.

article thumbnail

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

Retail 212
article thumbnail

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers need to consider (as Amazon third-party retailers or otherwise). Amazon Risk Factors and Obstacles in 2018. Channel expansion and high-growth pains.

article thumbnail

Reports: Nike Cutting Ties With Six Retailers, Including DSW and Urban Outfitters

Retail TouchPoints

Nike has reportedly closed its accounts with DSW , Urban Outfitters , Shoe Show , Dunham’s Sports , Olympia Sports and Big 5 Sporting Goods as the retailer pulls out of specialty retailers and department stores, according to Forbes and other media outlets. These aren’t the first retailers to lose Nike as a supplier.