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Luxury Subscription Service Vivrelle Bags $26M in Series A Funding

Retail TouchPoints

The subscription service, founded by husband and wife team Blake and Wayne Geffen in 2018, allows members to keep items as long as they want, or swap them out monthly. It’s an exciting opportunity to advance the growth of circular fashion and be at the forefront of reimagining consumers’ shopping experience.”.

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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. The new service is the latest move in CEO Ryan Vero’s transformation strategy for the teen and tween retailer, which filed for bankruptcy in 2018 and is now majority owned by Elliott Management Corp.

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Ecommerce & the subscription economy

GetElastic

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B In 2018 , Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce sites.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. IRCE 2018 is June 5-8, in Chicago at McCormick Place West. Here are IRCE 2018’s top events. Must-Attend IRCE 2018 Sessions + Pre and Post Events. What Is IRCE?

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Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Retail TouchPoints

The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform. Pinterest entered our ‘game’ in 2017, and 2018 was about unlocking scale, when we worked through a lot of kinks,” said Aubrie Richey, VP, Customer Acquisition and Media at Fabletics Group. “On

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Salesforce Cloud Commerce, formerly Demandware, is a SaaS ecommerce platform provider preferred often by high-profile fashion retailers. SaaS ecommerce platforms.

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How to Target Generation Z Through Paid Ads

Kissmetrics

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. ” Say you’re in fashion e-commerce. Why You Should Use Paid Ads to Target Generation Z. They might be young, but Generation Z is already impacting our economy.