Walmart Debuts 300-Item Private Label Food Line, Opens Third Consolidation Center
Retail TouchPoints
MAY 1, 2024
Touted as its biggest private label launch in 20 years, Walmart has introduced Bettergoods , a line of 300 food products priced up to $15 , with most products available for under $5. The launch of Bettergoods delivers on that customer need in a meaningful way.” The first of these three centers opened in Colton, Calif.
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