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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign.

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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF).

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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As foot traffic improves at the nation’s malls, the gap between digital commerce and brick-and-mortar retail continues to narrow. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 In fact, the U.S.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

After emerging in January from its second stint in bankruptcy since 2017, Payless “is back,” the retailer trumpets on its newly launched e-Commerce site. Margolis, previously president of CAA-GBG ’s Global Brand Management Group, took the helm of the company, now known as Payless Worldwide, in October 2019.

eCommerce 198
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5 Trends Driving the Future of Ecommerce Innovation

Retail TouchPoints

Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail. Produced by retailX , this three-day webinar series offered curated research, insights and best practices that will uncover what it takes to win in e-retail today — and in the future. E-commerce University 2021.

eCommerce 361
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What Will Be The Top E-Commerce Trends In 2019?

RTP blog

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. The RTP editors share their thoughts on the trends and insights revealed by the 16 experts cited in the E-Commerce Innovations Special Report.

eCommerce 150
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Inditex To Shutter Up To 1,200 Non-Zara Stores As It Pivots Toward E-Commerce

Retail TouchPoints

Inditex may close 1,000 to 1,200 stores as the retailer puts a greater emphasis on e-Commerce operations. The retailer expects online sales to account for 25% of its total by 2022, up from 14% in fiscal 2019. into its proprietary e-Commerce platform, along with an additional €1.7

eCommerce 206