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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. From privacy and political changes to the pandemic, our world looks quite different from what it looked like in 2018. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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Tapestry CEO Resigns Amid Sexual Misconduct Allegations

Retail TouchPoints

Jide Zeitlin, who was named CEO of Tapestry in September 2019 , has stepped down amid allegations of an improper sexual relationship that took place 13 years ago. Like many omnichannel apparel retailers, Tapestry has struggled with the effects of the coronavirus pandemic.

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September 2019 Monthly Marketing News Recap

ROI Revolution

Published September 24, 2019. 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. Omnichannel Update. As we’ve seen throughout the year, successful marketing efforts need to implement an omnichannel experience. Marketing News Highlights.

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How Donating Masks Created A New Product Category For WestPoint Home

Retail TouchPoints

A division of Icahn Enterprises, WestPoint Home brought in sales of $187 million in 2019. We had just started selling sheets, gowns and privacy curtains into the healthcare channel through a new unit we called Martex Health,” Iglesia said. Vellux.com, the site for our blanket brand, launched in fall 2019,” Iglesia said.

eCommerce 195
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Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World 

Retail TouchPoints

The Audit Committee monitors privacy and data security, anti-corruption and bribery, business ethics and integrity, responsible innovation, ESG measurement, controls and reporting. The Compensation Committee has oversight of human capital management disclosures, executive compensation and employee well-being.

Consumer 248
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Mindreader: the power of hyper-personalisation in a new age of loyalty

365 Retail

The streaming platform, which launched in late 2019, feeds behavioural data into AI algorithms to serve personalised viewing suggestions to its 118 million global paid subscribers. Brands also need the right tech and omnichannel structures to enable hyper-personalisation. Image: svetikd. The data balance and leveraging tech.