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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion.

Supplies 286
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

B2B 141
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Wicked Quick: B2B personalization with RichRelevance

GetElastic

Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? What does personalization mean for B2B?

B2B 140
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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Editor’s note: This blog was originally published in 2020. If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. B2B eCommerce Strategies for SEO. Scale content to target B2B personas. B2B eCommerce Marketing Strategies for PPC.

B2B 107
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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. Fri, 04/17/2020 - 00:00. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

B2B 135
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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. Fri, 04/17/2020 - 00:00. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

B2B 130