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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88
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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

Outdoor 219
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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. 2020 and the pandemic proved to be a critical turning point for Party City, both in its marketplaces journey and for the business as a whole.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. Games, puzzles, action figures and outdoor toys were especially popular. million for its FY 2020, compared to a loss of more than $200 million the previous year. The Toy Store of the Future.

Toys 306
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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. The growth from April (2020) was exponential for overall revenue for the business and revenue from email.

Events 248
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

billion in sales in 2020. Consumers actually do more of their ideation through digital channels than physical channels ,” said Jonathan Sharp, Managing Director of the Consumer and Retail Group at Alvarez & Marsal in an interview with Retail TouchPoints. earning $26.97

Consumer 305
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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

In 2020, a Shopify report found that enabling consumers to interact with products virtually led to a 94% higher conversion rate. Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature.

Retail 255